What & Why
Pyxl was tasked to help Luxedo bring their product to life by creating an eCommerce website, an effective marketing strategy, and a successful branding strategy. Day one, Luxedo only had a 3D printed version of their product – no social media, website, brand, or mission statement.
- Custom website with Shopify integration
- Effective eCommerce environment
- In-depth audience insights
- Multi-channel marketing engine
- Long-term brand strategy
- Website Design & Development
- Shopify Integration
- Visual Branding
- Brand Positioning
- Go-to-Market Strategy
- Product Application Design
- Packaging Design
- Organic & Paid Media Strategy
- Content Strategy & Development
Luxedo is the industry’s first all-in-one projection mapping system designed for users of every technical background. Due to its unique positioning and product, Pyxl had to start from square one with everything. This included designing a logo and website, crafting a mission statement, and creating a holistic marketing strategy.
In order to convey what Luxedo is through visuals, Pyxl had to make a logo from scratch. Their logo now reflects who they are and what their product is – “simple,” “reliable,” and “easy to use”. This vocabulary was the driving force that allowed Pyxl to turn a blank canvas into the colorful eCommerce site that it is today.
Pyxl produced a cutting-edge website with a Shopify integration that made it a fully functioning eCommerce website. The website perfectly reflects who Luxedo is as a company: creative, imaginative, tech-driven, and visually experiential. Pyxl also refined their software portal and crafted it into an easy-to-use application.
Because Luxedo is the first of its kind, Pyxl had to not only educate the audience, but also figure out exactly who that audience is. To do so, Pyxl focused on keyword search, persona types, buyer behaviors, and website engagement data. The marketing strategy included a combination of awareness, education, and engagement tactics in order to reach potential buyers.
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