One marketing function,
asked to run for four brands.
The other half of the Celero relationship. Alongside the platform work, Pyxl runs the marketing function itself — websites, content, advertising and email across Celero and its subsidiary brands.
The situation,as it arrived.
Celero grows by acquisition, which means the marketing function inherits brands faster than it can staff for them. Each one arrives with its own audience, its own calendar and its own history of what has been promised to whom.
Run badly, that becomes four half-served brands. The engagement began with one subsidiary and expanded to the group as the model proved it could hold.
Four moves,in the order they happened.
Start with one brand and prove the model
The relationship opened on RazorSync as a fully outsourced marketing function rather than as a project, which is what made expansion a decision rather than a pitch.
Run the channels as one program
Content, advertising, email and website work planned off one calendar per brand, so channels stop competing for the same customer inside the same week.
Consolidate onto one CRM
HubSpot migration in phases across the group, so four brands report on the same basis and the parent can see the whole funnel rather than four versions of it.
Then take on the group
Expansion from one subsidiary to serving as the marketing agency across Celero's brands, with the same team accountable throughout.
Everything thatleft the building.
- Fully outsourced marketing function
- Website development across brands
- Content development
- Advertising and paid media
- Email marketing
- Phased HubSpot migration
- Full-cycle lead management
“The Pyxl team is professional and tailors strategies that align with our goals. They consistently meet deadlines and deliver projects on schedule.”
More like this one.One a month.
Written out of engagements rather than off a content calendar, by whichever principal ran the work. No sequence afterwards.
Your situation is not this one.Tell us what it is.
A senior strategist reads it and replies within one business day, with a straight answer about whether we are the right people.