Celero Marketing
Our Work
Celero Commerce: Transforming Digital Strategy for a FinTech Leader
Celero Marketing
The Challenge
Celero sought to increase brand awareness by competing effectively with major industry players like Square and Stripe, showcasing their partnership-driven approach and unique value proposition. They aimed to modernize their digital presence by transforming an outdated, clunky website into a scalable and user-friendly platform. Additionally, they prioritized integrating HubSpot to streamline workflows, enable real-time reporting, and enhance customer relationship management with a robust CRM solution.
Our Solution
Pyxl adopted a comprehensive strategy to meet Celero’s objectives, focusing on three key areas. For messaging and branding, they positioned Celero as a trusted partner rather than just a service provider, conducting workshops to refine brand architecture and ensure consistency across all channels.
In website redesign, Pyxl created a modern, intuitive UX/UI with streamlined navigation and delivered scalable modular WordPress templates for ongoing adaptability.
Lastly, in HubSpot management and cross-functional support, they migrated data and optimized processes for streamlined CRM use, developed automated workflows and dashboards for actionable insights, and provided ongoing cross-functional training and support to maximize HubSpot’s value for sales, marketing, and operations teams.
Key Deliverables
- Kickoff Workshop: Aligned on goals, personas, and branding strategies.
- Competitive Analysis: Identified opportunities for differentiation in the crowded FinTech space.
- Brand Refinement: Updated colors and visual elements while maintaining logo integrity.
- Website Launch: Delivered a fully revamped, scalable WordPress site.
- HubSpot Management: Ongoing training, process optimization, and cross-functional collaboration for seamless integration.
- Video Production: Developed high-quality, engaging video assets to support brand storytelling and digital campaigns.
The Results
- Quantitative Outcomes: Established baseline metrics for tracking KPIs such as website traffic, lead generation, and customer interactions—capabilities that were previously unavailable.
- Qualitative Impact: Enhanced brand identity fostered internal alignment and external recognition.HubSpot adoption streamlined sales and marketing efforts, boosting merchant engagement.
- Unexpected Wins: Developed Celero’s first-ever brand guide, a valuable resource for internal and external communications. Improved reporting capabilities, enabling data-driven prioritization of marketing campaigns.
Challenges and Solutions
- Content Management: Addressed the unexpected need for outdated content by implementing robust pre-launch audits.
- Compliance Delays: Overcame privacy policy adjustments to ensure a secure and compliant site launch.
Business Impact
With Pyxl’s partnership, Celero achieved a scalable digital foundation to support long-term growth, automated workflows in HubSpot that reduced manual effort and improved operational accuracy, and a competitive edge in the FinTech market with a polished brand, modernized digital presence, and compelling video content.
Key Learnings and Innovations
This collaboration underscored the importance of comprehensive content audits during website projects and close collaboration with client teams to ensure tools like HubSpot are customized to meet specific needs. Pyxl’s iterative approach allowed for continual refinement and enhancement of offerings, making a lasting impact on Celero’s operations and market standing.
Next Steps and Continuity
Pyxl continues to support Celero with ongoing website management, providing regular updates to keep the site fresh and functional, and HubSpot optimization through continuous improvements to workflows, reporting, and automation. Additionally, Pyxl collaborates on marketing campaigns, offering services from copywriting to social media, remaining a trusted partner in driving Celero’s growth. By leveraging a solid digital foundation and a consistent brand voice, Celero is well-positioned to innovate and expand in the years ahead.
Contact Pyxl to learn how we can transform your digital presence!
The Pyxl team is professional and tailors strategies that align with our goals. They consistently meet deadlines and deliver projects on schedule. They demonstrate a strong understanding of what’s needed to complete a project, ask all the right questions, and deliver quality. They are reliable and flexible when it comes to rush projects. Measurable outcomes we see from projects are increase in lead generation, email marketing performance, brand awareness, and revenue growth.
Lea Telonis
Executive, Celero Commerce
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