Catalis
Our Work
Government Services
Catalis
What & Why
Catalis approached Pyxl with a need for a cohesive rebranding strategy and the development of high-quality assets that would resonate across five distinct business verticals. Catalis’s goal was to elevate brand recognition and coherence by aligning design and messaging with its core values and target audiences. This rebranding initiative aimed to create a unified brand identity that could support Catalis’s growth and reinforce its position in the government technology market.
Result
- Rebranded and revitalized the Catalis brand identity across 5 different verticals
- Created 90 diverse and high-quality assets tailored to meet the Catalis audiences’ needs
- Enhanced brand coherence and recognition through consistent asset design and content
Services
- M&A Branding
- Brand Messaging
- Asset Development
- Video Services
The Approach
To address these needs, Pyxl initiated the project with a comprehensive discovery phase, engaging Catalis’s subject matter experts (SMEs) through in-depth interviews and collaborative sessions. This initial phase allowed Pyxl to gain a clear understanding of Catalis’s brand vision, objectives, and asset requirements.
Color Palette
Pyxl employed a refined color palette that reflects Catalis’s professional and community-focused brand identity. Each color was chosen to enhance brand coherence and create a consistent, recognizable look across all materials.
Typography
We used modern, approachable typography that balances professionalism with readability, helping to create an accessible and relatable image for Catalis’s audiences.
Brand Elements
The rebranding effort incorporated unique visual elements and iconography that represent Catalis’s core values, enhancing the brand’s visual appeal and reinforcing its message across multiple platforms.
Imagery Styles
To resonate with the brand’s ethos, Pyxl recommended a clean, professional imagery style that highlights Catalis’s commitment to supporting communities. The imagery selected focused on public service, technology in action, and the human side of government technology.
Content Creation and Design Development
By combining thoughtful content creation with strategic design, Pyxl produced a suite of assets that not only look cohesive but also convey Catalis’s message with clarity and impact. These assets empower Catalis to communicate its value more effectively, fostering stronger connections with both current and potential clients.
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