Akima
Our Work
Case Study
Akima
What & Why
Akima partnered with Pyxl on a comprehensive brand identity journey, aiming to strengthen and unify their brand. Leveraging Pyxl’s seasoned expertise combined with new technology like AI, we conducted extensive brand research to capture Akima’s unique Alaskan values and tradition, while infusing and simplifying the complexity of their highly specialized services.
This process culminated in the reintroduction of a modern, cohesive brand that seamlessly integrates Akima’s diverse portfolio, encompassing rebranding, brand architecture restructuring, and engaging storytelling.
Through our collaboration with Akima, we achieved tangible business outcomes that firmly positioned their brand in dynamic markets, ensuring their success in maintaining and growing partnerships while adapting to rising technology and industry shifts.
Result
- Unified 30+ Operating Companies: Streamlined Akima’s brand architecture, creating a cohesive identity that enhances operational efficiency and strengthens market presence.
- Modernized Brand Identity: Introduced a brand identity that marries Akima’s innovative spirit and rich history and culture, boosting brand recognition and versatility across all of the niche verticals they serve.
- Evolved Brand Design System: Developed a highly efficient design system that ensures visual consistency at scale, enhancing brand credibility and trust, while improving branded asset GTM speed by 200%.
- Updated and Unified Website: Launched a cohesive, user-friendly website that improves user experience and effectively showcases Akima’s diverse capabilities and operating companies, resulting in a 70% increase in website users and a 24% surge in overall impressions.
- Cohesive Brand Messaging: Crafted clear and consistent messaging that communicates Akima’s value propositions across their entire brand architecture, leading to stronger partnerships, procurement development, and brand recognition.
Services
- Brand Identity Development
- Brand Positioning, Messaging, and Research
- Marketing and Sales Enablement
- Website Redesign
- Ongoing Design Services
Discovery
The digital strategy process began with a deep understanding of the Akima brand from the perspectives of stakeholders, subsidiary companies, and parent companies. Pyxl conducted comprehensive brand research and conducted internal and external interviews and market feedback surveys to blend Akima’s heritage and capabilities into a cohesive brand.
Design
Through meticulous brand identity development, engaging messaging, and strategic brand architecture restructuring, Pyxl unified Akima’s expansive network into a singular, powerful brand narrative. This strategic brand positioning not only delivered tangible business results but also strengthened and maintained crucial partnerships, enabling Akima to adapt quickly and successfully in evolving markets amid the uncertainty of COVID-19 and variable market conditions.
Additionally, Pyxl designed tailored marketing asset templates, such as fact sheets, case studies, and brochures, to ensure brand continuity and efficiency.These efforts quickened Akima’s entry , strengthened their brand identity, fortified relationships with partners, and drove business growth across multiple channels.
Build
Harnessing the power of WordPress, Pyxl engineered a tailored and fully functional website for Akima, aligning every element with their brand narrative. By focusing on strategic brand positioning and development, Pyxl ensured the website was SEO-optimized and served as a doorway to showcase Akima’s diverse portfolio and rich heritage. The new Akima website stands as a proud testament to this transformative journey, epitomizing unity, celebrating its Alaskan roots, and driving business growth across sundry channels and industries..
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