Interactive Research Communications

IRC’s visual identity no longer aligned with their evolving market presence and strategic objectives. They needed a refreshed brand identity that would resonate with their target audience and reinforce their role as a trusted leader in lead generation services. This required creating a comprehensive visual language that could be consistently applied across their digital and physical touchpoints.

Pyxl set out to transform IRC’s visual identity by focusing on key brand elements that would communicate the company’s message and values.

We designed a bold and modern color palette to make the brand visually striking while maintaining professionalism. The chosen colors reflect trust, innovation, and clarity.

The new typeface balances readability with modernity. We selected fonts that work seamlessly across digital and print materials, reinforcing IRC’s tone of authority and expertise.

We crafted new visual elements, such as updated logos and supporting graphics, to enhance IRC’s brand recognition and ensure consistency across platforms.

To humanize the brand, we recommended an imagery style that focuses on dynamic, real-world interaction and technology-driven processes, reflecting IRC’s forward-thinking and customer-focused approach.

A clean, structured layout style was developed to organize content effectively, allowing users to easily absorb information while maintaining visual appeal.

Pyxl created custom icons and illustrations to add a distinct, memorable character to the brand while simplifying complex concepts for the audience.

With the brand’s new visual identity, IRC is now well-positioned to stand out in a crowded marketplace. The cohesive design language strengthens their communication efforts, enhancing both internal and external perceptions of the brand. This visual transformation set the stage for the upcoming launch of IRC’s revamped website, as well as a complete overhaul of their sales and marketing materials.