Interactive Research Communications
Our Work
Visual Brand Development
Interactive Research Communications (IRC)
Client Overview
Interactive Research Communications (IRC) is a leading B2B lead generation company, known for delivering high-quality research services to organizations globally. They approached Pyxl to revamp their visual brand identity, aiming to modernize and unify their brand across all platforms, including a new website and updated sales and marketing assets.
The Challenge
IRC’s visual identity no longer aligned with their evolving market presence and strategic objectives. They needed a refreshed brand identity that would resonate with their target audience and reinforce their role as a trusted leader in lead generation services. This required creating a comprehensive visual language that could be consistently applied across their digital and physical touchpoints.
The Approach
Pyxl set out to transform IRC’s visual identity by focusing on key brand elements that would communicate the company’s message and values.
Color Palette
We designed a bold and modern color palette to make the brand visually striking while maintaining professionalism. The chosen colors reflect trust, innovation, and clarity.
Typography
The new typeface balances readability with modernity. We selected fonts that work seamlessly across digital and print materials, reinforcing IRC’s tone of authority and expertise.
Brand Elements
We crafted new visual elements, such as updated logos and supporting graphics, to enhance IRC’s brand recognition and ensure consistency across platforms.
Imagery Style
To humanize the brand, we recommended an imagery style that focuses on dynamic, real-world interaction and technology-driven processes, reflecting IRC’s forward-thinking and customer-focused approach.
Composition Styles
A clean, structured layout style was developed to organize content effectively, allowing users to easily absorb information while maintaining visual appeal.
Iconography and Illustration
Pyxl created custom icons and illustrations to add a distinct, memorable character to the brand while simplifying complex concepts for the audience.
The Result
With the brand’s new visual identity, IRC is now well-positioned to stand out in a crowded marketplace. The cohesive design language strengthens their communication efforts, enhancing both internal and external perceptions of the brand. This visual transformation set the stage for the upcoming launch of IRC’s revamped website, as well as a complete overhaul of their sales and marketing materials.
Looking Forward
Pyxl continues to work with IRC to ensure the smooth integration of their updated visual identity across all digital and print platforms. As IRC gears up for the launch of their new website and materials, we remain their strategic partner in refining and expanding their brand presence.
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