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Engineering

Build the thing
the business depends on.

Digital products become difficult where the interface meets the business: customer data, transactions, identity, AI, third-party systems, operational workflows and everything that has to work when a user presses the button.

Pyxl designs and engineers those systems from the experience down through the architecture underneath it.

One product, five layers
Experience
What the customer touches
Application
Product logicWorkflowsIdentity
AI · Logic · APIs
OrchestrationBusiness rulesServices
Business systems + data
CRMCommerceInventoryOperations
Infrastructure
CloudDeploymentMonitoring

The customer sees the interface. The engineering challenge is everything connected to it.

Beyond the interface

The interface is visible.The system makes it work.

A customer sees a page, an application, a checkout flow, a recommendation or an answer.

Underneath it may be authentication, inventory, payments, CRM, APIs, business rules, AI models, search, workflow logic, analytics and third-party platforms that were never designed to cooperate.

That is where Pyxl Engineering operates.

We combine product thinking, experience design and technical architecture so the experience a customer touches and the systems underneath it are designed as one product.

What we build

Eight families,one engineering practice.

A website can be part of any of these. It is not what defines the practice. The list below is what Pyxl engineers directly, and AI Engineering is substantial enough to have its own section rather than a card the same size as mobile QA.

02AI engineeringSix capability groups, an architecture, and what production AI actually involves.Read the section
01

Custom software and digital products

When the product is specific to the business, the software should be too. Pyxl designs and develops customer-facing products and internal platforms around the workflows, users and systems that make the business distinct.

  • Custom software development
  • Custom web applications
  • SaaS product development
  • Enterprise applications
  • Customer portals
  • Internal applications
  • Workflow applications
  • Product architecture
  • Frontend development
  • Backend development
  • Responsive applications
  • Application modernization
03

APIs and systems integration

The best digital experience is often constrained by the systems behind it. Pyxl connects the platforms that contain customer data, transactions, operations and business logic so the experience can behave like one product instead of a collection of disconnected tools.

  • API development
  • REST APIs
  • GraphQL where appropriate
  • Systems integration
  • Third-party integrations
  • Microservices
  • Service architecture
  • Authentication integration
  • CRM integration
  • Commerce integration
  • Inventory integration
  • ERP and operational integration
  • Payment integration
  • Data synchronization
  • Webhook architecture
  • Connector development
  • Middleware and orchestration

AI products frequently need access to the same operational systems as conventional applications. The same integration layer lets an AI assistant or workflow retrieve information and invoke approved tools rather than existing as an isolated chat interface.

04

Commerce and transaction platforms

Transaction systems become complex long before the customer notices. Catalogs, identity, availability, bids, payments, fees, approvals, notifications, fulfillment and administration all have to agree on what happened. Pyxl engineers the rules underneath the transaction as carefully as the interface around it.

  • Marketplace development
  • Auction marketplace development
  • Commerce architecture
  • Headless commerce
  • Shopify Plus development
  • Custom checkout
  • Multi-party payments
  • Stripe and payment integration
  • Subscription logic
  • User accounts
  • Seller workflows
  • Buyer workflows
  • Administrative workflows
  • Real-time application logic
  • Notifications
  • Post-transaction workflows
05

Mobile application development

Pyxl designs and develops mobile experiences that connect to the same products, APIs and business systems as the rest of the digital ecosystem rather than becoming another isolated channel.

  • Mobile product strategy
  • iOS and Android experiences
  • Cross-platform development
  • React Native where appropriate
  • API-connected mobile applications
  • Authentication
  • Push notifications
  • Mobile commerce
  • Mobile QA
  • App deployment support
06

Modernization without starting over by default

A platform can be strategically important and technically overdue at the same time. Pyxl helps teams understand what should be retained, replaced, decoupled or rebuilt so modernization improves the product without creating unnecessary risk.

  • Application architecture
  • Technical discovery
  • Legacy modernization
  • Platform migration
  • Replatforming
  • Architecture assessment
  • Service decomposition
  • Microservices
  • CMS architecture
  • Headless architecture
  • Infrastructure planning
  • Technical roadmaps
  • Technical debt prioritization

Modernization may also mean making existing platforms AI-ready — exposing APIs, structuring data, creating retrieval layers or introducing orchestration services so intelligent experiences can safely use systems that already work.

07

Built to run

Architecture matters after launch. Pyxl plans deployment, environments, performance and infrastructure around the actual demands of the product so engineering decisions made during the build do not become operational limitations later.

  • Cloud architecture
  • Hosting architecture
  • Environment strategy
  • CI/CD
  • Containerization
  • Docker
  • Kubernetes where appropriate
  • Caching
  • CDN and edge delivery
  • Performance optimization
  • Version control
  • Release management
  • Monitoring
  • Scalability planning
08

Accessibility and product assurance

Shipping the feature is only one test of whether a product is ready. Pyxl evaluates applications across accessibility, devices, browsers, workflows and failure states so teams can identify problems before their customers — or their procurement process — do.

  • WCAG accessibility audits
  • Automated accessibility testing
  • Manual accessibility evaluation
  • Screen-reader testing
  • Mobile-device testing
  • Accessibility conformance reports
  • Cross-browser QA
  • Responsive QA
  • Functional testing
  • Regression testing
  • Pre-launch validation
  • Post-remediation verification
AI engineering

Useful AI is rarelyjust a model call.

Production AI products need context, proprietary data, external information, tools, business logic, integrations, evaluation, observability and an experience that gives the model the right job at the right moment.

Pyxl engineers the system around the intelligence — from the user experience and orchestration layer through retrieval, integrations, tools, data and evaluation.

A production AI system
User · business workflow
The job to be done
Product experience
What the user actually touches
AI orchestration
Context assemblyRoutingBusiness logicGuardrails
Knowledge
First-party dataDocumentsStructured information
Tools + systems
CRMCommerceInventoryAPIsOperational platforms
Models
LLMsSpecialized models
Answer · action · analysis
What the product returns or does
Evaluation + observability
Interaction loggingTool-call loggingQuality evaluationHuman review

The model is one component. The product is the system around it.

01

AI products and experiences

  • Generative AI applications
  • AI assistants
  • Conversational products
  • AI-powered search
  • AI recommendations
  • AI decision support
  • AI analysis and insight
  • Streaming AI experiences
  • Structured AI outputs
02

LLM and model integration

  • LLM integration
  • OpenAI integration
  • Multi-model and model-provider architecture
  • Prompt and context architecture
  • Structured outputs
  • Tool calling
  • Function calling
  • Model routing where appropriate
  • Caching and performance optimization

Pyxl applies and orchestrates models inside useful products. We do not train frontier foundation models, and the strength of the practice is not pretending otherwise.

03

Retrieval and knowledge

  • Retrieval-augmented generation
  • First-party knowledge retrieval
  • Document retrieval
  • Structured data retrieval
  • Semantic search
  • Knowledge-system architecture
  • Context assembly
  • Source-aware responses
  • Internal knowledge applications
04

Agents and intelligent workflows

  • Agentic workflows
  • AI workflow automation
  • Tool-using AI systems
  • Human-in-the-loop workflows
  • Multi-step AI processes
  • AI and API orchestration
  • Business-system actions

Deliberate automation rather than autonomous-system theater: defined tasks, approved tools, structured workflows, guardrails, logging, and human review where the business requires it.

05

AI and business systems

  • CRM integration
  • Commerce integration
  • Inventory integration
  • Accounting integration
  • Operational platform integration
  • External data APIs
  • First-party data integration
  • Reusable connector architecture
06

Evaluation and observability

  • Interaction logging
  • Tool-call logging
  • AI analytics
  • Quality evaluation
  • Response evaluation
  • Usage analytics
  • Failure analysis
  • Human review workflows
  • AI observability
Selected engineering work

Six engagements,six different problems.

Chosen because each one proves a different technical muscle rather than repeating the same one. A marketplace where the rules are the product, a production AI platform, a commerce platform that survived an acquisition, an enterprise ecosystem Pyxl inherited and kept running, an application coordinating several systems, and two applications tested for accessibility beyond an automated score.

01Enterprise integration · CASE

One application,coordinating several systems behind it.

The interface is simple on purpose. Underneath it, a custom application talks to authentication, integration services and operational microservices that connect several enterprise systems — and none of it is visible to the person using it.

Pyxl's CASE engineering work is a custom application supported by dedicated authentication, APIs, integration services and microservices connecting enterprise operational systems.

The architecture separates the customer experience from system-specific logic, so the application can coordinate multiple underlying services without exposing that complexity to the user.

This was not a simple interface. The coordination underneath it was the product.

Application services
  • Custom application development
  • API architecture
  • Service orchestration
Authentication
  • Identity and access management
  • Session handling
  • Permission tiers
Integration services
  • Enterprise system connectors
  • Data synchronization
  • Middleware
Operational microservices
  • Domain-specific services
  • Independent deployment
  • Fault isolation
Coordination layer
  • Request routing
  • Service composition
  • Error handling
Delivery
  • Technical architecture
  • QA
  • Deployment
The application, underneath
Application
API and application services
Authentication
Integration services
Operational microservices
Enterprise systems
02AI product engineering · Aivin

From an AI assistantto an AI product platform.

Pyxl helped design, develop and launch Aivin's AI-powered sommelier experience, combining an OpenAI-powered assistant with the customer experience around it.

The platform's evolution demonstrates a much broader AI-engineering problem: combining first-party information with external market data, orchestrating AI interactions, generating defensible insights, connecting business systems and creating the observability required to understand how the intelligence performs.

Product and orchestration
  • Generative AI product development
  • OpenAI and LLM integration
  • AI orchestration
  • Streaming AI responses
Knowledge and data
  • First-party retrieval
  • RAG architecture
  • External data APIs
  • Structured data integration
  • Data normalization
Analysis
  • AI-powered valuation and analysis
  • Tool integration
Business systems
  • Inventory-system integration
  • Commerce and POS integration
  • CRM integration
  • Accounting integration
  • Reusable connector architecture
Accountability
  • Interaction logging
  • Tool logging
  • Analytics
  • Observability
  • Evaluation
  • Caching
Deployment
  • Multi-system deployment architecture

Production AI is not the prompt. It is the architecture that gives the model context, tools, data, rules and accountability.

The Aivin architecture
User
Aivin product experience
AI orchestration
First-party knowledge
External market data
Business systems
Models + tools + business logic
Recommendation · valuation · insight
Logging + analytics + evaluation
03Platform evolution · The North American Guitar

Seven phases,and no rebuild in between.

Seven phases of work across commerce, platform development, integrations, infrastructure, AI and operational systems — including an acquisition absorbed without starting the platform over. The National Guitar Group kept both retail names and shared the platform underneath them.

Pyxl can inherit a platform that matters, understand it, and keep evolving the product rather than requiring a greenfield rebuild.

Multi-tenant commerceMarketplace buildAPI integrationAI assistantSearch and discoveryAccessibilityHubSpot implementationAttribution
04Enterprise commerce and platform operations · Regal Cinemas

The build ended.
The engineering relationship didn't.

Pyxl designed and built commerce, loyalty and account experiences across Regal's digital ecosystem, then remained involved in Level 2 and Level 3 support, Magento maintenance, deployments, release management and cloud coordination for the platforms underneath them.

CommerceMagentoLoyaltyIdentityAWSPlatform support
Two kinds of engineering proof
CASE
Built from zeroThe coordinated systems were the product
Regal Cinemas
Inherited and operatedThe platform already carried the business

Most prospects are not starting from nothing.

05 · Enterprise integration · CASE

When one application has to coordinate several systems behind it.

Pyxl's CASE engineering work includes a custom application supported by dedicated authentication, APIs, integration services and microservices connecting enterprise operational systems.

The architecture separates the customer experience from system-specific logic, so the application can coordinate multiple underlying services without exposing that complexity to the user.

Application
API and application services
Authentication
Integration services
Operational microservices
Enterprise systems
Custom application developmentAuthenticationAPI architectureMicroservicesEnterprise systems integrationService orchestrationTechnical architecture
06 · Accessibility engineering · CSC ServiceWorks

Accessibility testing beyond the automated score.

For two CSC ServiceWorks applications, Pyxl combined automated accessibility auditing with manual evaluation using accessibility tools, assistive technologies, screen readers and mobile environments — to distinguish actual user barriers from automated false positives and missed issues.

The engagement culminated in documented WCAG findings and Accessibility Conformance Reports for the applications.

What an automated score misses
Automated audit
Fast, broad, and wrong in both directions
Manual evaluation
Screen readersAssistive technologyiOS and AndroidReal workflows
Conformance report
Documented WCAG findingsPer application
WCAGAccessibility auditingManual application testingScreen readersiOS and Android evaluationAccessibility conformance reporting

Pyxl documents conformance against WCAG. We do not certify legal or regulatory compliance, and no firm honestly can.

One product

The stack is technical.The customer experience isn't.

Customers do not care which system owns their profile, which API returns inventory, which model generated the recommendation or which service processes the transaction.

They experience one product. Pyxl engineers the pieces accordingly.

Design, software, AI, integrations, data, commerce and infrastructure are not departments here that hand work to each other. They are layers of the same product, and the seams between them are where products fail.

Customer experience
WebMobileConversational and AI
Product layer
Application logicCommerceWorkflowsIdentity
Intelligence + integration
AI orchestrationRetrievalAPIsMicroservicesBusiness rules
Business systems + data
CRMInventoryCommerceOperational platformsFirst-party dataExternal data
Infrastructure + assurance
CloudDeploymentMonitoringAccessibilityQAAnalytics
03The integrations

The systems we have hadto keep alive through a cutover.

Every third-party system named in a delivered engagement, tagged by the motion it serves. Migrations are judged on what kept working, not on what launched.

53Named systems across nine categories

18 of the 53 run for B2B and eCommerce clients alike, which is why a pattern proven on one client is available to the next.

eCommerce platforms6
ShopifyShopify PlusShopify ScriptsMagento 1.x & 2WooCommerceCustom headless
CRM & marketing automation8
HubSpot (all five hubs)SalesforceMicrosoft DynamicsZohoPardotKlaviyoMailchimpRetention Science
Line-of-business & specialist6
CATS / SynergistixField service platformsConsignment & auction systemsMunicipal code researchCustom GraphQL layersLegacy portal replacement
Payments, tax & trust6
PayPalStripeAvalaraEscrow & settlementDeclared-value insuranceIdentity & auth
ERP, finance & operations6
QuickBooksOzLinkEndicia3PL & fulfillment APIsPOS reconciliationInventory sync
Search & discovery5
Algolia InstantSearchNative platform searchFaceted filteringQuery analyticsStructured data & schema
AI & orchestration5
ContextualOpenAI Assistants APIRetrieval & rules enginesObservability & evalsBrand-voice authoring
Analytics & attribution6
GA4Google Tag ManagerTripleWhaleServer-side taggingConversion APICustom dashboards
Channels & feeds5
Google Merchant CenterMeta catalogPinterest catalogInstagram & Facebook shopsFeed remediation
53 systems in 9 groups shown
The engineering team

US-based.Built to flex.

Pyxl combines US-based engineering resources and leadership with vetted nearshore engineers in Mexico and Latin America. We use both deliberately — building the team around the problem rather than forcing every problem into a fixed bench.

Nearshore is not an offshore handoff. It is an extension of the Pyxl engineering team.

We use nearshore resources when an engagement benefits from additional capacity or a specific technical specialty: a migration that needs more throughput, an integration requiring deeper platform experience, a launch window that needs additional engineers, or a capability that would make little sense for a client to hire permanently.

Geography matters. Mexico and Latin America provide meaningful overlap with US working hours, so engineers can participate in the same standups, architecture discussions, reviews and client conversations instead of passing work across an overnight relay.

Pyxl remains accountable for the architecture, quality and result.

US-based capabilityUS-based engineering resources and leadership remain directly involved in client delivery.
Expertise when the problem requires itNearshore expands the specialist experience Pyxl can put around a problem without requiring every specialty to sit permanently on the bench.
Capacity without the handoffWhen a program needs more engineering capacity, the team can expand while retaining the same product direction, technical standards and accountability.
One team, one process
Core Pyxl team
ArchitectureProductEngineering leadershipEngineering
Nearshore extension
Engineering capacitySpecialist expertiseQA and technical support
Both operate through
BacklogStandupEngineeringCode reviewQARelease

One team. Overlapping hours. One standard.

Why Pyxl

Five reasons,stated plainly.

01

Product thinking beside the code

The engineer does not receive a design after every consequential decision has already been made. Strategy, UX and architecture develop together.

02

AI that connects to the business

Pyxl does not treat AI as an isolated chat window. We engineer AI products that can work with proprietary knowledge, external data, APIs, business systems, tools and workflows — with evaluation and observability around the intelligence.

03

The integrations are part of the experience

A beautiful interface connected badly to CRM, commerce, inventory or operational systems is still a bad product.

04

Software, not just websites

Pyxl builds transaction systems, marketplaces, AI products, internal applications, APIs, mobile experiences and enterprise integrations in addition to digital websites and experiences.

05

The team can expand around the problem

US-based and nearshore engineering resources allow Pyxl to add capacity or specialist expertise without replacing the core team or changing the client's operating model.

Common questions

What buyers askbefore the first call.

Do you build custom software or mostly websites?

Pyxl does both. Our engineering practice includes custom software, web applications, SaaS products, marketplaces, mobile applications, commerce platforms, APIs, enterprise integrations, AI products and platform modernization. A website may be part of the solution. It does not define the practice.

What does AI engineering mean at Pyxl?

AI engineering means designing and building products and workflows in which AI performs a useful role inside a larger software system. That can include LLM integration, AI assistants, retrieval-augmented generation, first-party knowledge systems, agentic workflows, AI-powered search and recommendations, external-data integration, tool calling, business-system integrations, analytics, observability and evaluation. The model is one component of the architecture, not the entire product.

Can you build AI using our private data?

Yes. Depending on the use case, we design retrieval and context architectures that let an AI product use approved first-party documents, structured information and business data rather than reducing the product to a prompt on a public model. The right architecture depends on the data, the security requirements and the workflow, so it is a design decision we make with you rather than a package.

Can you connect AI to our existing systems?

Yes. AI becomes significantly more useful when it can retrieve approved information from, or invoke controlled actions through, the systems the business already uses. The same API and systems-integration capability we use for conventional applications lets us engineer AI alongside CRM, commerce, inventory, operational platforms, first-party databases and external APIs.

Do you build AI agents?

We engineer agentic and tool-using workflows where the problem benefits from them. We prefer deliberate automation over autonomous-system theater: clearly defined tasks, approved tools, structured workflows, guardrails, logging, and human review where the business requires it.

Do you provide US-based engineers?

Yes. Pyxl has US-based engineering resources and leadership, and also works with vetted nearshore engineers in Mexico and Latin America as an extension of the team.

Why do you use nearshore engineers?

Nearshore capacity lets us add throughput or a specialized expertise when a project requires it, without turning the engagement into a disconnected handoff. Mexico and Latin America also overlap meaningfully with US working hours, so the combined team works together in real time rather than across an overnight relay.

Will our project be handed to an outsourced team?

No. Nearshore engineers operate as an extension of the Pyxl team. Pyxl remains responsible for the product direction, architecture, technical standards, quality and delivery.

Can you take over an existing application?

Yes, and not every platform should be rebuilt. We assess an existing application's architecture, technical debt, integrations and business requirements, then determine what should be retained, modernized, decoupled, migrated or replaced. The North American Guitar is seven phases of exactly that, including an acquisition absorbed without a rebuild.

Do you provide ongoing engineering after launch?

Yes. Depending on the engagement we continue supporting platforms through product enhancements, integrations, maintenance, optimization, QA and ongoing engineering.

Bring us the problem.Not the specification.

The most useful engineering conversations often begin before the architecture has been decided. Show us what the customer needs to do, what the business needs to accomplish and what systems already stand in the way. We can work forward from there.

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