A go-to-market stack
the company had outgrown.
The second engagement, and the one that made the first one hold. A rebrand applied through a fragmented stack decays; NexusTek's marketing, sales and service operations were consolidated onto one platform so the brand had somewhere to live.
The situation,as it arrived.
Fragmentation is rarely a decision. It is what accumulates when each team solves its own problem with its own tool, and it shows up as reporting nobody trusts, handoffs that lose context, and a brand applied slightly differently everywhere.
For a channel-driven IT services business the cost is specific: leads arrive from partners, direct and campaign sources that cannot be compared, so nobody can say which motion is working.
Four moves,in the order they happened.
Audit before configuring
What exists, what each tool is genuinely doing, and which processes are real versus documented. Configuration decisions made before this are guesses.
Consolidate onto one platform
Marketing, sales and service brought into HubSpot as one system rather than three instances, with the data model built from the sales motion rather than from defaults.
Rebuild the reporting the business needs
Attribution and pipeline reporting that compares partner, direct and campaign sources on the same basis, which is the question the fragmented version could not answer.
Train it, then hand it over
Process documentation and training, so the operating model survives the people who were in the room for the migration.
Everything thatleft the building.
- Stack audit and consolidation plan
- HubSpot Marketing, Sales and Service
- Data model built from the sales motion
- Attribution and pipeline reporting
- Process documentation and training
More like this one.One a month.
Written out of engagements rather than off a content calendar, by whichever principal ran the work. No sequence afterwards.
Your situation is not this one.Tell us what it is.
A senior strategist reads it and replies within one business day, with a straight answer about whether we are the right people.