A long enterprise cycle,
and nothing to work it with.
T5 builds and operates data centers for large enterprises and cloud providers — a sale measured in quarters, with several people who have to agree. The sales team had neither the material nor the system that length of cycle requires.
The situation,as it arrived.
A nine-month sale is not a longer version of a short one. It needs material for each stage and each seat, a way to know where a deal actually is, and a reason for the buyer to keep the conversation open between events. None of that existed.
The knock-on effect is that marketing and sales end up disagreeing about what a lead is, because nothing in between them has been defined.
Four moves,in the order they happened.
Start with the buyer journey
The entire journey walked through to identify the customer personas, what matters most to each, and how the company should be communicating with them — before any asset was made.
A new visual identity, built from that research
The identity program developed on the research rather than in parallel with it, which is what let it hold up in front of a technical buyer.
Then the website, built from scratch
A new site as the surface the enablement program runs through, rather than a brochure sitting beside it.
And the system to run it
A lead generation program with HubSpot implemented behind it, so the assets, the messaging and the pipeline are one operation and the traffic can be benchmarked over time.
Everything thatleft the building.
- Buyer journey and persona research
- New visual identity program
- Website built from scratch
- Lead generation program
- HubSpot implementation
- Sales enablement material by stage
- Traffic and data benchmarking
“Pyxl has been collaborative and impactful through every step in the journey. From reimagining our creative brand, launching our new website and driving traffic and engagement — they have been our full-spectrum partner.”
More like this one.One a month.
Written out of engagements rather than off a content calendar, by whichever principal ran the work. No sequence afterwards.
Your situation is not this one.Tell us what it is.
A senior strategist reads it and replies within one business day, with a straight answer about whether we are the right people.