High Performance Academy
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Case Study
High Performance Academy Rebrand
What & Why
High Performance Academy (HPA) has not only become a pioneer in the sports and education industries, but also a symbol of continuous growth, expanding its influence across the nation since 2012. After establishing the desire for expanding to new audiences, HPA recognized the need for a brand refresh to position themselves as innovative leaders in their market.
However, they wanted to keep certain elements of their brand while also introducing new ones that complement and reflect on the credibility and integrity they had already established, ultimately aiming to provide more flexibility to effectively represent their brand across different segments and personas.
The primary goal of this brand revitalization was to strengthen the market presence and expand to new audiences while embodying their mission to “Be Legendary.”
However, they wanted to keep certain elements of their brand while also introducing new ones that complement and reflect on the credibility and integrity they had already established, ultimately aiming to provide more flexibility to effectively represent their brand across different segments and personas.
The primary goal of this brand revitalization was to strengthen the market presence and expand to new audiences while embodying their mission to “Be Legendary.”
Services
- Competitive Analysis & Research
- Team Branding Workshops
- Brand Identity Audit & Creative Direction
- Strategic Messaging & Persona Development
- Visual Design & Brand Guidelines
- Brand Strategy & Development
Discovery
During the discovery phase, Pyxl engaged in deep discussions and in-depth interviews with High Performance Academy’s key stakeholders, exploring their mission and the challenges faced throughout their growth. It became clear that while HPA had a rich legacy in sports education, their messaging needed to evolve to reflect their innovative approach and the goals and beliefs of a new wave of professionals, students, parents, and athletes.
This understanding laid the groundwork for a comprehensive brand refresh that would build on core elements of their brand while aligning new elements with HPA’s mission to empower athletes, inspire new growth opportunities, and reach new audiences.
This understanding laid the groundwork for a comprehensive brand refresh that would build on core elements of their brand while aligning new elements with HPA’s mission to empower athletes, inspire new growth opportunities, and reach new audiences.
Visual Brand Development
The visual rebranding of High Performance Academy involved a thorough redesign to reflect the organization’s commitment to innovation, holistic athlete development, and desire to reach new audiences. Central to this rebrand, a fresh visual identity was developed that captured, and expanded, the spirit of “Be Legendary.” The redesign introduced a vibrant color palette and modern typography that conveyed core elements of the sports industry such as energy and enthusiasm.
Design elements highlighted their core values of skill development, mental resilience, and community strength. This visual redesign not only enhanced brand recognition but also supported HPA’s positioning in the sports education market and ensured that HPA’s brand resonated across various segments by providing flexible design elements that can be used to fit certain business use cases more appropriately. Altogether, this new visual identity aligns with HPA’S strategic goals, ensuring scalability and consistency while positioning the brand as a leader in the industry.
Design elements highlighted their core values of skill development, mental resilience, and community strength. This visual redesign not only enhanced brand recognition but also supported HPA’s positioning in the sports education market and ensured that HPA’s brand resonated across various segments by providing flexible design elements that can be used to fit certain business use cases more appropriately. Altogether, this new visual identity aligns with HPA’S strategic goals, ensuring scalability and consistency while positioning the brand as a leader in the industry.
Result
- Established a revitalized brand identity that reflects HPA’s commitment to innovation and community.
- Unified the HPA leadership team to align a cohesive brand that clearly conveys a new direction and their goals to expand impact.
- Developed clear, compelling messaging that resonates with diverse audiences while embodying the essence of “Be Legendary.”
- Implemented a comprehensive marketing strategy based on their refreshed brand identity, leveraging the new brand messaging to support HPA’s expansion into new business areas.
Key Messaging Strategy
The messaging strategy for HPA was crafted to encapsulate the essence of their mission and the transformative impact they have on athletes. Collaborating closely with HPA’s leadership, Pyxl developed refined brand positioning that emphasized their role as a leader in sports education and professional development. The messaging highlighted their innovative programs and commitment to holistic development, clearly articulating how High Performance Academy empowers athletes to reach their full potential.
Pyxl developed specific messaging that resonates with HPA’s diverse audience, from student athletes and parents to school districts and industry professionals. This approach ensured that HPA’s reputation was complemented by a clear focus to build trust and empower individuals, ultimately aligning the messaging with the company’s expanded capabilities for new and legacy audiences alike.
Pyxl developed specific messaging that resonates with HPA’s diverse audience, from student athletes and parents to school districts and industry professionals. This approach ensured that HPA’s reputation was complemented by a clear focus to build trust and empower individuals, ultimately aligning the messaging with the company’s expanded capabilities for new and legacy audiences alike.
Looking Ahead
Pyxl continues to partner with High Performance Academy to accomplish their goal of meeting athletes, students, and professionals across new markets to tap into personal growth, wellness, and education. Together, we’re unlocking doors for a better future.
Working with Pyxl was a transformative experience for HPA. We didn’t know what to expect going into the branding architecture workshops, but it quickly became a collaborative journey involving input from all teams. Pyxl helped us not only challenge ourselves but also define our core values and mission statement. The process allowed us to focus on our story, which is crucial in the startup phase when it’s easy to have many ideas. The result has been remarkable, there’s now a clear and consistent message across the company in terms of purpose, tone, and branding. It was the first crucial step toward unifying our vision and aligning our communications.
Jesus G.
Chief Executive Officer
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