Physician outreach
that had to scale without a bigger team.
Mercy BioAnalytics needed physicians in an Early Access Program, recruited and managed at a scale the team could not reach by hand.
The situation,as it arrived.
Recruiting clinicians into a program is high-touch work, and the number of clinicians needed was larger than the number of conversations the team could personally hold. Doing it by hand caps the program at the size of the calendar.
The requirement was therefore not more outreach but a program that could run outreach — scalable, trackable, and integrated with the systems the company already used.
Four moves,in the order they happened.
Design the program before automating it
What a physician is asked, in what order, and what happens at each response. Automating an undefined process only makes it inconsistent faster.
Integrate HubSpot with the core systems
HubSpot connected into the systems that hold the operational data, so outreach is driven by real state rather than by a static list.
Automate the sequence
The recruitment sequence built to run without manual assembly, with the exceptions routed to a person rather than dropped.
Measure what recruited
Reporting on the program rather than on sends, so the next cohort is designed from evidence.
Everything thatleft the building.
- Physician Early Access Program design
- HubSpot integrated with core systems
- Automated recruitment outreach
- Program reporting
More like this one.One a month.
Written out of engagements rather than off a content calendar, by whichever principal ran the work. No sequence afterwards.
Your situation is not this one.Tell us what it is.
A senior strategist reads it and replies within one business day, with a straight answer about whether we are the right people.