What & Why
AC Entertainment, partially owned by Live Nation, is an internationally recognized music industry giant in the live festival and concert scene. Pyxl was tasked with creating new websites for them, along with combining previously separate informational and show listing/ticketing sites.
- Developed and designed five new responsive, SEO-optimized websites
- Created easy-to-edit templates for annual updates
- In 2017 Pyxl received Addy Awards for two of the five websites
- UI/UX Website Design
- SEO Optimization
- Content & Content Strategy
- Design & Illustration
- Data & API Integration
- Custom Social Aggregator
The music industry revolves around experience, artists, and of course, the music. In order to reflect these values, Pyxl enhanced each website by prioritizing the artists and experience of the venue, ultimately leading to the creation of five unique websites.
Each website reflects the venue or festival as a whole. In order to provide an experience directly based on the theme of the venues, Pyxl featured patterns and elements from the venue’s physical locations in the website design. For example, the Bijou Theater has a historic feel, while The Mill & Mine has a more industrial feel.
With the goal being to promote AC Entertainment acts, Pyxl placed a bigger emphasis on the artists and events by including more images and bringing them front and center on the website. To prioritize efficiency and accessibility, Pyxl pulled information from different websites into one location for each venue AC Entertainment operates.
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