Thousands of components,
on a site that could not hold a catalog.
Fillauer manufactures and distributes prosthetic and orthotic components — thousands of parts a clinician has to navigate accurately, because the wrong component is a patient outcome rather than a return.
The situation,as it arrived.
A catalog of this size is not a content problem, it is a findability problem. A clinician arrives knowing the clinical requirement and needs to reach the right component without reading a taxonomy first.
The existing site could not present a catalog at that scale, which pushed the work onto sales and onto printed material — both slower, and neither available at the moment a clinician is actually deciding.
Four moves,in the order they happened.
Model the catalog before designing anything
Content and UX strategy to establish how thousands of parts should be structured, grouped and surfaced, which is the decision every later decision depends on.
Design for the clinician's question
Interface work built around how a clinician actually arrives — by clinical need, by component family, by compatibility — rather than around the internal product hierarchy.
Relaunch the site around it
A rebuilt website with the content structure to carry the catalog and the brand work to unify product and company in one experience.
Hand the catalog back
Built so the internal team maintains a catalog of that size without developer involvement, because a catalog that requires a ticket to update goes stale.
Everything thatleft the building.
- Content and catalog structure strategy
- UX and interface design for catalog navigation
- Website relaunch
- Brand and product unified in one experience
- Content entry and team handover
“It was a pleasure to partner with Pyxl to relaunch our website. Pyxl worked with us every step of the way as we redesigned our website and figured out how to present thousands of prosthetics and parts we manufacture and distribute. We couldn't be happier with the result.”
More like this one.One a month.
Written out of engagements rather than off a content calendar, by whichever principal ran the work. No sequence afterwards.
Your situation is not this one.Tell us what it is.
A senior strategist reads it and replies within one business day, with a straight answer about whether we are the right people.