Innovation in Action: A Showcase of Pyxl’s Most Creative Projects Over the Years
As we celebrate our anniversary month at Pyxl, we are delighted to reflect on some of the innovative projects we have had the privilege to work on over the years. Being a digital agency, we get to work on some seriously creative projects. From website redesigns to social media campaigns, we’re always looking for ways to help our clients stand out in the digital world.
In this blog post, we wanted to share a few examples of some of the creative projects we’ve enjoyed working on recently.
UX/UI Website Project: Proudly
Proudly is an innovative online marketplace that extends beyond being a platform for buying and selling products. It is a virtual space specifically designed to cater to the unique needs and preferences of the LGBTQ+ community and their allies. Proudly is built on the foundation of inclusivity, safety, and support, providing a welcoming environment for both buyers and vendors to connect and transact.
We recently had the pleasure of working with them on an exciting project involving a comprehensive website design. We delved into creating a solid information architecture and content hierarchy to ensure a seamless and user-friendly navigation experience for website visitors.
Next, we focused on refining Proudly’s visual brand by creating style tiles, UI prototypes, and animations to showcase the interactions and micro-interactions that would enhance the overall user experience.
The Pyxl Innovation
Throughout the project, we coordinated closely with the client to ensure a smooth transition between design and development. We provided well-documented Figma files that detailed the design specifications, styles, and components for easy hand-off to the development team.
View the full Proudly case study to learn more about this project.
UX/UI Website Project: Brownlee
Brownlee is a fashion label that offers opulent essentials to elevate your wardrobe. Their mission is to enhance the art of living by advocating for inclusive designs that embody longevity and simplicity. They aim to provide luxurious essentials that elevate your wardrobe to new heights.
Our talented team of UI/UX designers and developers poured their creative juices into crafting a cutting-edge website for Brownlee that not only looks stunning but also offers a seamless and intuitive user experience. In addition to website design and development, we also worked closely with Brownlee to refine its brand positioning and messaging. We conducted thorough research and analysis to identify their key differentiators, competitive landscape, and target market to craft a compelling brand message.
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To ensure brand cohesiveness and consistency across all touchpoints, Pyxl also created visual brand guidelines. These guidelines serve as a comprehensive roadmap for Brownlee to maintain a consistent look and feel across their website, social media, marketing collateral, and other brand assets. From typography and color palettes to logo usage and imagery, our visual brand guidelines provide clear direction for maintaining a cohesive brand identity.
We are thrilled to have partnered with Brownlee on this exciting project and are proud of the results achieved. The combination of UI/UX website design and development, brand positioning and messaging, and visual brand guidelines has helped them elevate their online presence and become a recipient of the following awards:
- Marcom Award: Platinum winner for best fashion and beauty website
- W3 Award: Gold winner for best fashion and beauty website
View the full Brownlee case study to learn more about this project.
UX/UI Website Project: ProviderTrust
ProviderTrust firmly believes that everyone deserves a safe and secure healthcare experience. As a trusted partner in the healthcare industry, they are dedicated to providing superior insights and solutions to help healthcare companies thrive.
We had the pleasure of partnering with ProviderTrust to provide them with a comprehensive suite of services, including UI/UX website design and development, brand positioning and messaging, content strategy and development, as well as brand architecture and reconciliation. Our team of talented and experienced designers and developers worked collaboratively with the client to create a visually appealing and user-friendly website that provides a seamless and engaging experience for their target audience.
The Pyxl Innovation
Our strategic approach to brand positioning and messaging ensured that the client’s brand identity was accurately conveyed, resonating with their target market and effectively differentiating them from competitors. Through meticulous content strategy and development, we crafted compelling and relevant content that not only conveyed their unique value proposition but also catered to the needs of their audience. Lastly, our expertise in brand architecture and reconciliation helped the client streamline their brand elements, ensuring consistency across all touchpoints and aligning their brand with their overall business objectives.
As a result of Pyxl’s innovation, ProviderTrust received the following awards:
- Marcom Award: Gold winner for best healthcare website
- W3 Award: Silver winner for best medical website
View the full ProviderTrust case study to learn more about this project.
Tech Stack Optimization Project: Celero Commerce Enterprise
Celero Commerce Enterprise provides state-of-the-art payment technology and solutions. They take pride in being more than just a service provider but a trusted partner that is genuinely committed to helping their clients succeed in their endeavors.
Pyxl had the opportunity to work with Celero Commerce to provide strategic direction and Revenue Optimization Services to build and deploy their new MarTech (Marketing Technology) architecture. After thorough research and analysis, we recommended HubSpot as the core hub to integrate their marketing, sales, service, and operations business units into one unified location. Our strategic approach involved developing a comprehensive MarTech roadmap, customizing the HubSpot platform to align with the client’s unique requirements, and providing ongoing support and optimization to ensure maximum performance.
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The result was a seamless and integrated MarTech ecosystem that empowered the client to streamline their processes, enhance customer engagement, and drive revenue growth. Our expertise in leveraging HubSpot’s capabilities combined with our Tech Stack Optimization Services resulted in tangible outcomes for the client, and we continue to provide ongoing support to help them achieve their business objectives.
View the full Celero Commerce case study to learn more about this project.
Market Research Project: Pyxl’s 2023 Digital Marketing Survey Report
As a leading digital agency, we at Pyxl have always been committed to staying at the forefront of the digital marketing landscape. To better understand the industry’s current state and provide valuable insights, we conducted a comprehensive survey.
The first step for Pyxl was to determine the research questions or objectives that need to be addressed through the survey. Our marketing survey report aimed to determine how businesses plan their digital marketing for the coming year, and what their digital needs and requirements are.
Once the objectives were identified, we designed the survey question and selected the appropriate methodology for data collection. The methodology we selected was an online questionnaire which was created in Typeform. Once the survey was live we were continuously involved in tracking response rates, sending reminders to participants, and ensuring data integrity.
The Pyxl Innovation
Data analysis followed the collection of survey data to derive meaningful insights. This involved cleaning and organizing the data, conducting statistical analysis, and generating reports and visualizations to present the findings. Based on the data analysis, we then created a comprehensive survey report that summarized the findings, interpreted the data, and provided actionable recommendations. The end result was a comprehensive survey report with valuable insights for businesses. Pyxl’s digital marketing report has been well-received and we are proud to have contributed to the knowledge base of the digital marketing community with our research and analysis.
We are thrilled to have completed 15 years as a digital agency and look forward to partnering with clients on many more successful digital projects. Our unwavering commitment to innovation, excellence, and client success will continue to be the driving force behind everything we do. We hope these examples have given you a sense of the type of creative work we do here at Pyxl. We’re always up for a challenge and love finding new ways to help businesses succeed.
Leveraging our expertise in HubSpot services, UX/UI design, strategy, and storytelling, Pyxl can help your business create a strong and memorable brand image that resonates with your target audience. From logo design and brand guidelines to brand messaging and positioning, we can help your business develop a cohesive and consistent brand identity across all digital touchpoints. If you have a project in mind, we’d love to hear from you! Let’s talk!
Updated: Apr 27, 2023