Accountable,and by name.
Principal-led means the specialist is your point of contact rather than someone standing behind an account manager. If you are buying judgment, you are entitled to know whose judgment you bought.
Runs the firm day to day and owns the standard the work is held to. She is at her best when an engagement changes what a business is capable of rather than only how it looks, and she will reshape a scope to get there. She is in the room when your work is scoped, and stays reachable for the length of the relationship.
Co-leads the firm with Bonnie and decides what we build next. Eighteen years spent making sure Pyxl can already do the thing a client needs before the market has a name for it, which is why what we offer has never stopped changing. Founded the firm in 2008 and led the Cobble Hill and HOOK acquisitions in 2025.
Director of AccountsKati TerzinskiOwns the account function across B2B and eCommerce alike, and the standard every engagement is run to.
Account DirectorJulia SmeltzerSplits her time across B2B and eCommerce accounts, digging into the CRM and automation setup behind the scenes as readily as she reports out on what's actually driving revenue.
Account DirectorHannah WinterBalances retail and lifestyle brands, building out email and SMS calendars that turn sales moments and brand storytelling into consistent performance — and staying close enough to the operational details to adjust when real-world hiccups hit.
Account DirectorTaylor FaraceRuns point across a mix of B2B and eCommerce accounts at once, keeping CRM automation, SEO, and paid social all moving together instead of in separate lanes.
One principal per depth, and you meet yours on the first call.
Signs off every piece of creative that leaves the building. In the room on discovery and in the room at every quarterly after it.
Owns the research that precedes design and the system that survives it. Accountable for what the site does, not what it looks like.
Owns the part most agencies do not hold at all. Reviews every schema, every integration and every migration plan before it ships.
The HubSpot accreditation and sixty-plus certifications sit here. Accountable for the number the work is judged on.
AI made the work faster.It did not make anyone accountable.
Plenty of firms in this category are racing to take people out of the work, and saying so in the pitch. We use the same tools and reached the opposite conclusion. A model can draft, retrieve, enrich and test at a speed no team can match. It cannot be answerable to your board in April. So a senior strategist sits at the front and the back of every engagement, and their name is on it.
Brief
A principal reads the situation. Eighteen years of pattern recognition runs before anything is written.
You get · The read, in writing, before any work starts.
Strategy
A principal writes the angle. No model is in the room for this step.
You get · The position, and the reason it is that one and not the obvious one.
Production
AI accelerates- Drafts and variants
- Schema and structured data
- Asset libraries
- Data and catalog work
- Retrieval over your corpus
Curation
A principal cuts, sharpens and rejects. This is the step that is not negotiable.
You get · What survived, and the cut list, so you can see what was rejected.
Ship
A principal signs off. Accountability is human, end to end.
You get · A named owner on the release, reachable after it goes live.
The horse is fast. The rider is the work. That is why the entry point is a conversation with a strategist, and why a prototype we build for you is delivered by the person who led it.
The unglamorous pageyour legal team will ask for.
Published rather than promised on request, so you can forward this link to security review tonight instead of scheduling a call to ask for it.
Team and delivery
- Delivery staffed to your security and data-residency requirements, written into the scope of work
- In-house strategists, designers, developers and engineers
- Sixty-plus HubSpot certifications across the team
- Principal-led, with no account-management layer
AI usage
- Named models and platforms written into the scope of work
- Every AI-assisted deliverable is reviewed by a principal before it ships
- AI sits in production, never at the brief or the sign-off
- Client data is not used to train third-party models
And what we do not have.
We are not SOC 2 certified. For a firm our size the certification would cost more than it would tell you, and we would rather spend it on the work. If your security review requires SOC 2, say so on the first call and we will tell you honestly whether to keep going rather than let you find out in week six. Everything above this line is in place today and can be sent to your team before you ask.
Nashville
Charleston
Pyxl is an award-winning digital agency with recognition across strategy, branding, design, and technology.
Most recently, Pyxl was recognized by Clutch as a Global Leader in Digital Strategy and received multiple 2024 honors, including Top Digital Strategy Company nationally, Top Branding Company in Tennessee, and Top Design Company in Nashville.
Our client work has also earned Platinum and Gold MarCom Awards, W³ Awards, and American Advertising (ADDY) Awards across website design, brand development, digital experiences, apps, and creative campaigns.
The awards are great validation, but what matters most is what they represent: nearly two decades of producing strategy, creative and technology work that delivers measurable results for our clients.
Questions we getbefore the first call.
Is Pyxl SOC 2 certified?
No. We publish our data processing agreement, MSA, IP assignment terms and certificate of insurance rather than a certification. Delivery is staffed to your security and data-residency requirements, and we write that into the scope of work. If your security review requires SOC 2 we will say so on the first call rather than in week six.
Where is Pyxl located?
Two studios. The headquarters is at 1033 Demonbreun Street, Suite 300, Nashville, TN 37203, and the second studio is at 677 King Street, 3rd Floor, Charleston, SC 29403. Clients are national.
How long has Pyxl been in business?
Since 2008 — eighteen years, with the Nashville headquarters since 2010 and the Charleston studio since 2020. In that time the firm has been through five industry fashions without being folded into a holding company or restructured by anyone else.
Has Pyxl won any awards?
Pyxl is an award-winning digital agency with recognition across strategy, branding, design, and technology.
Most recently, Pyxl was recognized by Clutch as a Global Leader in Digital Strategy and received multiple 2024 honors, including Top Digital Strategy Company nationally, Top Branding Company in Tennessee, Top Design Company in Nashville, and Top WordPress Developer in Nashville.
Our client work has also earned Platinum and Gold MarCom Awards, W³ Awards, and American Advertising (ADDY) Awards across website design, brand development, digital experiences, apps, and creative campaigns.
The awards are great validation, but what matters most is what they represent: nearly two decades of producing strategy, creative and technology work that delivers measurable results for our clients.
What do Pyxl's clients say?
Pyxl holds a 4.8 out of 5 across sixteen verified reviews on Clutch, with a perfect 5.0 on willingness to refer from every one of them. Most were analyst-interviewed by phone rather than submitted online. Ask on a first call and we will connect you with reference clients doing work like yours.
Is Pyxl independently owned?
Yes, founder-owned every year since 2008. No holding company and no private equity ownership. In 2025 we grew by acquiring two agencies — Cobble Hill in June and HOOK in August — rather than being acquired by one, and both teams stayed.
Who will we be working with day to day?
A senior strategist who leads the engagement and stays accountable through production, with specialists brought in by name where the work calls for one. Bonnie Winter and Brian Winter, the co-CEOs, are involved in scoping and remain reachable for the length of the relationship.
What is it like to work with Pyxl?
Direct. You will get a straight answer about whether a piece of work is worth doing, a fixed number before anything starts, and the same people at the end of the engagement who were there at the beginning. If we think you are about to spend money on the wrong thing, we will say so.