The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
What is a Digital Agency & What Can They Do For My Business?
Oct 16, 2020 | 5  min

There are two ways to handle your digital marketing efforts. You can conduct your marketing in-house or you can outsource your marketing and hire a ...   Read more

author Kati Fredericksen
The Three
Top 3 Most Read Articles
10 Common Grammar Mistakes In Business Writing
Jul 27, 2020 | 5  min

When it comes to writing on a business level we often see these oh-so-common mistakes that make their way across our desks. So to all ...   Read more

author Kati Fredericksen
PPC vs. CPC — What’s the Difference?
Oct 15, 2020 | 3  min

No industry loves acronyms and cryptic terms quite like the digital marketing industry. The jargon can be helpful if you’re an insider, but confusing to ...   Read more

author Kati Fredericksen
Facebook Insights: Distinguishing Reach vs. Engagement
Feb 04, 2019 | 3  min

The world of Facebook Insights can get confusing, especially considering the increasingly specific metrics available, like total reach, post reach, page likes, visits and engagement. ...   Read more

author Kati Fredericksen
What's New
Latest Trends and Insights
What is CPC & the Current CPC Market Trends
Sep 23, 2021 | 5  min

Understanding and measuring the effectiveness of your ads is fundamental to paid media. Some of the data collected can be quite challenging to make sense ...   Read more

author Laura Reyes
How to Leverage Instagram TV For Success
Sep 22, 2021 | 2  min

Let’s face the facts: there has been a dramatic shift towards video content on social platforms. Instagram is no exception. Since Instagram launched Stories in ...   Read more

author Pyxl Development
Why You Need an Ecommerce Platform and How to Choose the Right One
Sep 15, 2021 | 5  min

What is an eCommerce Platform? An eCommerce platform facilitates the management of a website, marketing, sales, and operations for any online business selling products or ...   Read more

author Laura Reyes

Our Work

Fillauer, a global provider of prosthetics, partnered with us to redesign their user experience and reimagine their brand.

View Project
Fillauer
3 Steps to Increase Student Retention During COVID-19
Sep 14, 2021 | 3  min

One third of students change or leave their colleges before they earn their degree. Why? They might be homesick, the school is too expensive or ...   Read more

author Pyxl Development
What it Means to Switch From Universal Analytics to Google Analytics 4 (GA4)
Sep 03, 2021 | 5  min

Google Analytics (GA) is a web analytics service offered by Google that many businesses around the globe use to track and report website traffic performance. ...   Read more

author Laura Reyes
Understanding Which Social Platforms Will Drive the Most ROI for Your Business
Aug 18, 2021 | 10  min

Social media can be an effective way to reach your target audience easily. However, with every social media platform algorithm being different, it can be ...   Read more

author Laura Reyes
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