What & Why
Brownlee teamed up with Pyxl to develop a comprehensive brand strategy alongside a new, elevated e-Commerce website. As an everyday fashion brand built on a unique, luxury aesthetic, leveraging all of Brownlee’s creative characteristics was critical. Knowing this, Pyxl and Brownlee collaborated closely to create a cohesive brand platform that seamlessly translated across mediums.
- New eCommerce website
- Headless Shopify build with optimized search functionality
- Unified brand messaging and storytelling platform
- Updated visual brand guidelines
- UI / UX Website Design & Development
- Brand Positioning & Messaging
- Visual Brand Guidelines
Behind the Brownlee name is a powerful, creative story of familial influence that serves as the foundation of the brand. However, its current platform gave little opportunity to effectively convey the full history. Pyxl brought the brand to life with a messaging and visual strategy to promote maximum recognition, clarity in communication, and readability with a new website to match.
To effectively communicate its identity, Brownlee’s branding process included creating well-defined brand attributes, a comprehensive storytelling framework, key messaging statements, and visual design elements. With a united brand strategy, Pyxl ensured that every visual element served a purpose, complementing the overall message and establishing a visual identity that inspires.
Bringing the brand platform full circle, Pyxl designed and created a new website that successfully showcased the story of Brownlee and its catalog of luxury, french terry essentials. What’s more, the site included a headless Shopify strategy, optimized on-site search functionalities, and ‘kit’ pages to improve bundled product sales. The result? A high-functional website that effectively displayed Brownlee’s library of products and prioritized the user experience.
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