Why Now Is The Time To Outsource In Today’s Economic Climate

The Covid-19 pandemic is known to have impacted many businesses, consequently requiring them to adjust their marketing and business strategies in times of tight budgets and limited resources. Businesses are often tempted to keep marketing in-house as they feel that it would be easier to manage. But there are many advantages to outsourcing digital marketing that make it an increasingly popular and cost-effective option for businesses to help keep up with the rapid changes the marketing world is undergoing. 

In this blog, we’ll explore why you should consider bringing on a digital agency and how this strategy can help your company save money and time without sacrificing results while giving you access to talent and experience that would otherwise be unavailable.

Outsourcing digital marketing can be a smart move economically.

Economic fluctuations in recent years have not always made for smooth sailing. When the going gets tough, you need to be prepared for the worst-case scenario: a dip in sales or profits resulting from a slowdown in the economy. It’s important to always keep an eye on your revenue stream and make sure your budget has been allocated efficiently while having enough money to invest back in your business. The decision to outsource your digital marketing team is an economical one in the long run as they can help your business make more effective and efficient marketing decisions. 

Hiring a digital agency can help with this by freeing up time and resources for marketing, allowing you to focus on what you do best — running your business. So while your digital agency is creating new ways to increase your leads, your team can focus on closing sales, and creating great customer experiences. 

A digital agency has many benefits, including a deeper understanding of various target audiences and strategies, insights into the latest trends, and more. A major benefit that many businesses don’t realize is that outsourcing their digital marketing is actually cheaper than handling it in-house. This is because an outsourced digital marketing agency can dedicate more time and resources toward your business, which means they can find more opportunities to increase your bottom line.

By using technology to automate some of the more tedious tasks that are involved in marketing, they can help you save money in the long run by making processes more streamlined and less time-consuming. They can also help you save money by doing things more efficiently and effectively-a good digital marketing agency will have access to the most up-to-date tools and technologies, thereby maximizing the impact and efficiency of their efforts, which in turn enables them to achieve the best results possible.

6 Ways Outsourcing Can Save Your Business Money

1. Save the cost of hiring experienced FTEs: 

In order to have a well-rounded marketing team that has the skills needed to compete in today’s digital world can be extremely costly in terms of ongoing annual salary and recruitment costs. With a digital agency, however, you aren’t paying for 5-8 team members’ salaries. Instead, you are paying a monthly retainer that’s a fraction of the cost of an experienced digital marketer’s salary. 

2. Save on not having to pay for benefits: 

Savings on employee salaries also means savings on employee benefits. By partnering with a digital agency you don’t need to worry about the cost of paying out insurance, 401(k)s, and other employee benefits.

3. Save on employee training: 

Because you aren’t hiring full-time employees, this means you also don’t need to take resources and time away to train every new employee that joins the marketing team. The time and resources you save can translate into cost savings for your business. Plus, the impact of turnover at an agency is far less.

4. Save on top-of-the-line technologies: 

A good digital marketing agency has access to the most up-to-date tools and technologies. You’re not only saving money by eliminating this expense, but you’re also maximizing your marketing effort’s effectiveness and efficiency as a result of the tool’s capabilities.

5. Save with automation: 

Automation is key for making processes more streamlined and less time-consuming, therefore giving your sales team more time to focus on generating more revenue. Finding ways to automate tedious tasks and creating more opportunities for sales enablement is a component of digital marketing. A digital agency has the expertise and tech knowledge to help your business find and implement items for automation

6. Get more value for the dollar by getting access to expertise:

Digital agencies have learned from working with many different businesses over time, which helps them develop a deeper understanding of various target audiences and strategies. Because of this industry expertise, they’re able to suggest unique strategies and provide an outside perspective that your business likely hasn’t thought of before.

Key Takeaways

The value of outsourcing has never been higher. If you’re looking to outsource digital marketing, and increase your ROI, now is a great time to do so. Choosing a digital agency like Pyxl is a great way to ensure you have access to top-notch talent at a fraction of the cost of hiring an in-house team. In today’s economy, businesses should know that they need to spend their money wisely and find ways to leverage their human capital for more impactful outcomes via outsourcing. 

Learn more about how Pyxl’s digital agency can help grow your business or download our Guide to Choosing a Digital Agency to get started finding the right partner.

Updated: Apr 27, 2023