Switching from in-house digital marketing to hiring a digital agency can be a huge step. Many reasons prevent small and medium-sized businesses from hiring a digital marketing partner, including concerns about increased spending and reluctance to trust a third party.
Although there are concerns about working with a digital marketing agency, the benefits outweigh the risks, provided you choose carefully.
We’ve rounded up nine signs to see if you should hire a digital marketing company. The signs are also typical problems our clients seek our help with. Check them out – perhaps some will sound familiar to you.
1. You try to handle everything yourself.
Juggling social media, web updates, and email marketing on top of all your other business priorities may indicate that you’re stretching yourself too thin. As the expert on your company and its products or services, are you equally skilled in online marketing? Don’t worry if that’s not the case; you’re not alone. A great product, service, or team does not necessarily mean one is excellent at marketing. Managing changes becomes more challenging as platforms expand and integrations become more robust. The same is true for startups, new products, and existing brands looking to grow engagement and reach a wider audience. Trying to manage too much may be exhausting, so switch your focus to your strengths and reach out to an agency in your shortcomings.
2. You don’t plan ahead.
Thinking one month ahead is not suitable for your business. Thinking short-term causes failure of campaigns as well as lack of successful content. You need to approach your marketing with short-term campaign goals and long-term revenue and brand-building goals in mind. Working with a digital marketing agency will enable you to think 3, 6, and 12 months in advance.
3. You’ve seen a decline in either sales or leads.
Have you noticed a drop in sales? If so, it might be time to hire a digital marketing agency to help you develop an inbound marketing strategy that will reach your key customers where they are (online), and with content, they want to see when they want to see it. 61% of marketers say their biggest content challenge is driving traffic and generating leads. An absence of return on investment can be frustrating for your team. By partnering with a marketing agency, you can create a plan that integrates your sales process into marketing strategies that direct good leads to your sales team. Finding good leads this way saves time and allows your sales force to be more efficient.
4. Your website hasn’t been updated in more than two years.
If this is the case, you need a new website right away if you want to stay competitive. Google now gives preferential ranking to websites that are mobile-friendly and responsive. That means that a website scales to fit desktop screens, tablets, and smartphones, providing a seamless viewing experience across all devices your audience might be using to get to your site. If your site isn’t responsive, you’re losing out—not only with Google’s ranking algorithm but with a consumer base that is more digitally savvy than ever.
5. You aren’t tracking key analytics metrics.
As a business owner, you know “what gets measured gets improved.” But, if you don’t measure the social engagement and website analytics, you’re missing tremendous opportunities to gather intel from your audience. Marketers test, track, and analyze their results to determine what works and what doesn’t. If you’re not regularly tracking and looking at how leads come to you and taking steps to identify which leaders have the highest sales possibility. In that case, it might be time to hire a digital marketing agency with the analytics resources to help you. We will take the time to evaluate your metrics and develop a strategy that tailors to your business needs.
6. You lack the necessary skillset in-house.
Due to the rise of digital marketing, developing a marketing strategy requires the consideration of a variety of elements. Digital marketing requires detailed knowledge and skill set of SEO, social media, graphic design, and website development skills vital to businesses’ success in the digital era. By working with a digital marketing agency, you get access to all of that creative knowledge. Whether it is researching SEO and keyword terms to promote your brand, specializing in social media marketing, or designing an attractive landing page for your site, it can be overwhelming and intimidating. Dedicated digital marketing agencies offer specialists in each field who assess your company’s needs and build a personalized plan based on where your company has the most growth potential.
7. Content is outdated, and traffic is declining.
Incomplete or unsuccessful marketing operations can result in low traffic to your website. The responsibilities of being a business owner are more significant than anyone can handle alone. Business owners are prone to be pressed for time to monitor planning, operations, finance, etc. This outdated content can hurt you, not only in Google’s ranking but also on social media, where engagement drops when posting is infrequent. You should be creating new content for social media every day and unique content for your website every week. If you are experiencing a drop in traffic on your website, you should consider hiring a digital marketing agency. Maintaining a team dedicated to marketing, optimization, and growth goals will help you avoid cycles of decline and restarting again.
8. Time for some fresh ideas.
It’s common to get stuck from time to time. Better content can drive traffic to a blog by up to 2,000%. Working with a digital marketing agency gives you access to a team of people who are always taking the time to learn about and practice new technologies and theories related to digital marketing. Devoted time to research and specialize in topics allows agencies to capture new potential customers and re-engage old ones.
9. Now that your business is growing, you need to enhance your reputation.
Businesses come to Pyxl primarily for this reason. The company is growing rapidly and needs the help of experts to keep up with its growth. To build a reputation of excellence and innovation in your business, you need more than the typical website or canned social media message. To help highlight your company’s unique voice and people, you’ll need a team of people devoted to collaboratively bringing cutting-edge ideas to the table. We often see business owners who simply do not have the time to dedicate to learning and implementing a digital marketing strategy. When it comes to marketing a business online, there are many moving parts involved. It makes more sense for business owners to spend time developing their business and managing their finances instead of on digital marketing.
Partner with Pyxl
Making the switch from in-house marketing to hiring a digital marketing agency is a big decision. It can be challenging to let go of control, but you’ll be happy you hired an agency to help out with the right partner. The key is to find an agency with team members who are experts in their field and work cooperatively with and as an extension of clients’ in-house marketing teams. Our job is to make you look good. And who doesn’t want that? Ready to hire a digital marketing agency? CONTACT US or check out our previous work to get an idea of the type of services and results we can deliver for your business.
Updated: Apr 13, 2022