10 Benefits of Outsourcing Your Marketing to a Digital Agency
Marketing is a continuous effort. It takes time and resources to ensure your business is effectively reaching the right audience at the right time. With something so substantial and time-consuming you might be wondering what’s best for your company; “Should I outsource my marketing to a digital agency? Or should I hire someone from within to manage our marketing efforts?”
Here are 10 reasons why outsourcing your marketing to a digital agency is the best option for moving your business forward.
1. Cost Savings
Hiring an in-house team of digital marketing experts can be very costly and difficult to find quality talent. A competitive digital marketing team with skills in all areas of marketing includes a digital marketing manager, project manager, content writer, email marketing specialist, SEO specialist, graphic designer, front-end developer, PPC manager, and a social media manager. The average cost of hiring a front-end developer alone is $100,000/year. And if you’re looking to hire a team of experts capable of providing your business with the top skill sets required to stay competitive in today’s digital world, then you’re looking at an average annual cost of around $600,000 or more.
The cost of outsourcing your digital marketing to an agency, depending on your project and the agency, could range between $1,500 to $25,000 a month, which adds up a possible annual cost savings of $300,000. Think of what your business could do with that kind of cost-savings!
2. Save Time & Money on Hiring
We mentioned the average annual salary of having an in-house marketing team, but don’t forget the time and cost to hire and train new employees! The average cost to hire an employee is around $4,000 and takes around 52 days to fill a position. And the time to train an employee could take 1-2 weeks or even 1 to 3 months depending on the position.
When you partner with Pyxl as your digital agency, you don’t need to worry about the cost to hire a new employee, or paying out insurance, 401(k)s, and other employee benefits. And you don’t need to take the time or resources away from your team to train every new employee that joins your marketing team. And the same goes for employee turnover! The impact of turnover at an agency is far less.
3. Focus on Your business
As mentioned above, it’s going to take a team of experts proficient in a variety of skill sets and a number of different strategies to ensure your marketing efforts are delivering positive results. And if you’re spending all your time making sure your marketing is on point then you could be losing sight of what’s really important to your business: providing your customers with the best possible service or product.
Instead, spend more time focusing on your business, what you do best, and have peace of mind knowing that the main goal for our team of specialists at Pyxl is to provide expert marketing services that deliver results to you.
4. Team of Experts
A digital agency specializes in strategic, creative, and technical development products and services. When you hire a digital agency there is an entire team of experts equipped to successfully manage all your unique marketing needs.
Here at Pyxl we are a team of experts from many locations, with different experiences and industry knowledge. We have specialists in all fields that are crucial to building and maintaining a great brand and product that resonates with your users.
5. Insight Into the Latest Trends & Resources
In digital marketing, to stay competitive and engaged with your customers you need to be following the latest trends and insights. However, with the limitless number of marketing platforms and solutions that could work for your company, it can be difficult to stay up to date with all the new emerging technologies and to know what strategies and systems work best for your business.
Our agency is knowledgeable in a variety of software solutions, and we’ll ensure your business ends up with the right platform(s). Plus, we work hard to stay on top of the latest digital trends so you can rest assured that we’re always working to push your business forward.
6. Project Flexibility
When you have an in-house marketing team you are accounting for the every-day tasks that are involved with your business marketing. However, if your business were to take on a huge project, like a brand new website redesign, would your team have the time and resources to handle such a big project?
A digital agency has the ability to offer a wide range of services to help your business. Whether you’re looking for help with a one-time website redesign, or continuous marketing services, agencies offer flexibility in the services and projects they offer. You can hire digital agencies to assist you short-term or long-term or with small projects or large projects. Either way, our goal is to help you be successful, however that may be.
7. Outside Perspective
Whether you like to believe it or not, internal team members have the tendency to wear “blinders” when it comes to making the best decisions for the company. This means your business might be blind to the fact that some things just aren’t working, or could have certain biases that are hurting your marketing efforts.
Digital agencies offer a different, unbiased, and outside perspective that your internal team is just unable to provide. So if something isn’t working, or if you’re looking to try something new and don’t know where to start, a digital agency is more than likely to provide a new creative direction that you haven’t thought of before.
8. Discovery & Business Recommendations
If your business is new to marketing, or maybe you feel like your marketing efforts aren’t working, hiring a digital agency might be your best option.
At Pyxl, we work with you to discover your goals and provide the best recommendation and solutions to get you there. We are experienced in solving complex creative challenges, assuming business goals, and providing solutions to achieve your business goals.
If your company is growing, you’ll need a team to keep up with your demands and increased production.
Pyxl allows you to grow your business without stressing about the resources needed to make your business happen–leave that us.
It might seem like your marketing is heading in the right direction, but the only way to know for sure is to review your analytics and provide reports that prove your marketing efforts are working. However, if your team isn’t trained to provide metrics then you could be wasting valuable time and money.
We understand the importance of using data-driven insights and marketing metrics to help us deliver meaningful results. See for yourself and take a look at the results we were able to provide to our partners.
*BONUS* Debunking Your Biggest Outsourcing Fear
Loss of Control
After reading this blog we’re certain you can see the benefits of outsourcing your marketing to a digital agency. But the biggest fear of outsourcing for many businesses is losing control of their business’s mission and vision. We know it can be hard to let go of your business’s direction, but at Pyxl we don’t ask you to.
We’re a different digital agency. We work with you every step of the way to ensure your business is moving in the right direction. It’s a true partnership. We listen to your unique needs, we provide weekly workshops to allow collaboration throughout the whole process, and we make sure that the digital solutions we provide are right for your business.
Hiring a Digital Agency
If you’re looking for a team of industry experts to provide you with the latest resources and can take your business to the next level at a lower cost, then partnering with a digital agency might be the right move for your business.
The next step is to find an agency that works best for your business goals. Take a look at our previous work and the digital services we offer to see if we might be the best fit for you. Be sure to take a look at our blog for the 6 questions you should ask before hiring a marketing agency.
Also, join us for a webinar on September 23 @ 1 PM CST to get a behind-the-scenes look at what it’s like to work with Pyxl as your digital agency partner.
Updated: Sep 15, 2020