Unifying a Complex Enterprise MarTech Ecosystem with HubSpot

Building a Scalable Revenue Engine After Rapid Growth

When growth happens through mergers and acquisitions, complexity follows.

Celero Commerce, a leading payment processing and commerce solutions provider, had expanded rapidly through multiple acquisitions. While this growth strengthened their market presence, it also created a fragmented MarTech and RevOps ecosystem.

To support continued growth, Celero needed a consolidated, scalable MarTech infrastructure that could align marketing, sales, service, and operations.

Celero partnered with Pyxl to provide strategic direction and hands-on execution, using HubSpot Enterprise as the core revenue platform to unify systems, streamline operations, and enable long-term scalability.

The Opportunity: Unifying for Scalable Growth

Following years of strategic growth through acquisitions, Celero Commerce had built a diverse set of systems supporting different parts of the organization. As the business continued to scale, there was a clear opportunity to further unify these platforms to create even greater alignment across teams.

By consolidating systems such as Salesforce and other tools into a more centralized architecture, Celero could:

• Gain deeper visibility into the end-to-end customer lifecycle
• Align processes across marketing, sales, service, and operations
• Simplify and standardize data models across business units
• Reduce complexity as teams collaborated across systems
• Build a scalable foundation designed to support continued growth

The Strategy: A HubSpot-Centered RevOps Architecture

Pyxl and Celero engaged in an in-depth technical discovery and MarTech assessment to evaluate existing systems, integrations, and data structures across the organization.

Through collaborative workshops and audits, Pyxl helped define a future-state architecture with HubSpot Enterprise serving as a unified hub.

Pyxl led Celero’s transition from Salesforce to HubSpot, establishing HubSpot as the centralized RevOps platform across Marketing, Sales, Service, and multiple CMS websites. 

The implementation included:

• Advanced data segmentation
• User and domain configuration
• Custom sales dashboards
• Marketing templates
• Automated workflows and sequences
• Lead scoring 
• Comprehensive sales enablement and training

MarTech Mapping and Revenue Architecture Design

A critical early step was MarTech mapping.

Pyxl worked closely with Celero to document and map all system integrations, data flows, and required data fields between HubSpot and external platforms. This process detangled years of unnecessary and outdated data.

The result was a streamlined foundation that allowed HubSpot to function as the true operational backbone of the organization.

Enterprise HubSpot Implementation and Services

With the architecture defined, Pyxl led the full transition from Salesforce to HubSpot Enterprise, consolidating Celero’s RevOps stack into a single platform.

The implementation spanned multiple hubs (Marketing, Sales, Service, CMS, Ops) and capabilities, including:  

• Strategic onboarding and role-based training to support enterprise adoption
• MarTech assessment and technical consultation to define a scalable architecture
• Full HubSpot Enterprise implementation across Marketing, Sales, Service, CMS, and Operations
• Comprehensive data audits, cleansing, and mapping to ensure accuracy and consistency
• Native and custom third-party integrations to connect critical business systems
• CMS website design and development 
• Salesforce to HubSpot migration
• Ongoing database management and optimization
• Ongoing change management to support platform evolution
• Continuous training to support long-term success across teams

This unified implementation ensured that marketing, sales, service, and operations teams could operate from the same source of truth without sacrificing flexibility.

Ongoing Management and Training 

Following the successful migration and implementation, Pyxl continues to collaborate with internal stakeholders daily and manage Celero’s HubSpot Enterprise architecture across all business units. By remaining embedded in Celero’s operations, Pyxl ensures the HubSpot ecosystem continues to support new initiatives, acquisitions, and long-term growth goals.

The Result: A Scalable Enterprise RevOps Platform

Today, Celero Commerce operates on a fully consolidated, enterprise-grade MarTech and RevOps infrastructure powered by HubSpot.

Key outcomes include:

• HubSpot Enterprise established as the central revenue platform
• Successful migration off Salesforce
• Clean, unified data across marketing, sales, service, and operations
• Scalable architecture designed for continued acquisitions
• Reduced operational friction and improved internal efficiency

With a future-proof MarTech foundation in place, Celero is positioned to scale with confidence knowing their systems, data, and teams are aligned to support growth.

Explore the full Celero Commerce case study to learn more.

Considering HubSpot? Partner with Pyxl

If you’re considering HubSpot, our guide “Is HubSpot the Right Fit for Your Business?” is a great place to start. It walks through key considerations to help you determine whether HubSpot aligns with your organization’s goals, growth plans, and technical needs.

As a HubSpot Onboarding Accredited Partner, Pyxl helps organizations design, implement, and optimize HubSpot Enterprise environments built for long-term scale. From MarTech architecture and migrations to ongoing enablement and optimization, we partner closely with your teams to ensure HubSpot supports your business and future goals. If you’re ready to get started with HubSpot, let’s talk.

Pyxl is a full-service digital agency specializing in AI transformation, digital marketing, and technology innovation. With offices in Nashville and Charleston, we’ve helped hundreds of companies navigate digital disruption and emerge as industry leaders. Learn more at pyxl.com

Updated: Feb 10, 2026