What & Why
As a function of two acquisitions – D&Y and IPC Healthcare – TeamHealth needed help creating a unified brand message. Pyxl was tasked with providing meaningful solutions to this branding challenge.
- 35% Social follower growth
- Unified messaging tactics
- Boosting site traffic from paid advertising
- Social Media Marketing
- PPC Strategy
- Email Marketing
- Print Collateral
The digital strategy process started with gaining a firm understanding of the TeamHealth brand through the eyes of stakeholders, subsidiary companies, and parent companies. With this understanding, Pyxl combined several brands into one cohesive TeamHealth brand.
To enhance TeamHealth’s visual brand, Pyxl created brand guidelines and frameworks for their platform, Practice Made Perfect. This included logos, color palettes, imagery, and more.
Throughout the year, TeamHealth runs several social campaigns and contests. Pyxl developed landing pages and social media content to support these campaigns. Pyxl also developed persona profiles and targeted key messaging for both clients and physicians.
“Pyxl is a knowledgeable and results driven digital partner. Their work has produced physician leads and continued engagement on social”
Director of Marketing, TeamHealth
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