TeamHealth

Our Work
HEALTHCARE
TeamHealth
What & Why
As a function of two acquisitions – D&Y and IPC Healthcare – TeamHealth needed help creating a unified brand message. Pyxl was tasked with providing meaningful solutions to this branding challenge.
Result
  • 35% Social follower growth
  • Unified messaging tactics
  • Boosting site traffic from paid advertising
Services
  • Branding
  • Social Media Marketing
  • PPC Strategy
  • Blogging
  • Email Marketing
  • Print Collateral
Discovery
The digital strategy process started with gaining a firm understanding of the TeamHealth brand through the eyes of stakeholders, subsidiary companies, and parent companies. With this understanding, Pyxl combined several brands into one cohesive TeamHealth brand.
TeamHealth Persona User Flow
Design
To enhance TeamHealth’s visual brand, Pyxl created brand guidelines and frameworks for their platform, Practice Made Perfect. This included logos, color palettes, imagery, and more.
TeamHealth Logo Usage Guidelines
Marketing
Throughout the year, TeamHealth runs several social campaigns and contests. Pyxl developed landing pages and social media content to support these campaigns. Pyxl also developed persona profiles and targeted key messaging for both clients and physicians.
TeamHealth website displayed on laptop and iPhone TeamHealth mobile responsive website displayed on 7 iPhones

“Pyxl is a knowledgeable and results driven digital partner. Their work has produced physician leads and continued engagement on social” 

Jennifer Pickard
Director of Marketing, TeamHealth
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