What & Why
Opseyes, in collaboration with industry leader, Ramboll, is a new service that provides wastewater testing and diagnostics in under 10 minutes. Pyxl was tasked with launching the new brand to market, which included designing and developing a new website and web app, and additional marketing services to build awareness and engagement of potential buyers.
- Custom WordPress website with Shopify integration
- Fully-functioning web application
- Over 100 new leads with a full-funnel pre-launch paid media strategy
- Cohesive brand and marketing assets
- UX and UI Website Design
- WordPress Website Development
- Shopify Integration
- User Flow and Web App Design
- Go-to-Market Strategy
- Video Animation
- Designed Marketing Assets
- Paid Media Strategy
- Content Strategy & Development
- CRM Management & Strategy
Pyxl collaborated with opseyes in a series of weekly workshops and discovery sessions to take their vision into a full-blown concept. Because opseyes is the first of its kind, new user personas, and user flows were created to guide the design and direction of their business. The ultimate goal was to bring the opseyes brand and product to life with cohesive marketing assets and a full lead funnel prior to market launch. Pyxl delivered a pre-launch marketing strategy that included social media, paid media, email and lead nurturing campaigns.
The design process included wireframes, site maps, mood boards, and a fully-customized WordPress theme to determine the style for opseyes. Pyxl was able to design an eye-catching and responsive website and web app experience cohesive with new marketing assets.
Using WordPress and Shopify, Pyxl built a customized and fully-functioning eCommerce website for opseyes. Pyxl also partnered with Ramboll to build an intuitive web application that allows users to upload wastewater samples from their phone to the opseyes web app to receive detailed diagnostics in under 10 minutes.
To prep for market launch, Pyxl built a marketing strategy that included content creation, email campaigns and workflows, and paid media campaigns to build awareness and education of potential customers. Despite budget and timeline challenges client-side, we exceeded our lead volume goal during pre-launch lead generation.
I’m really happy with the end-product. The new site is epic. Thanks to everyone for their hard work, input, creativity, patience, and late nights.
Co-Founder at OpsEyes
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