RazorSync
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Case Study
RazorSync
What & Why
RazorSync is a top-rated field service software that helps field service businesses manage their team with automated digital tools. RazorSync partnered with Pyxl for help with their ongoing marketing, strategy and implementation to increase business during the pandemic. Pyxl also redesigned and launched RazorSync’s new website to improve their digital presence, focus on the company’s unique features, and provide users with the best experience.
Result
- Increased SQL volume by 35% MoM and exceeded monthly SQL benchmark by 24%
- A 93% increase in budget MoM led to a 158% increase in lead delivery MoM
- Quarter over quarter, sales qualified leads grew from 362 to 574, a growth rate of 59%
- Media growth delivered a nearly 1:1 growth in SQL delivery
- Increased blog traffic by 51% YoY after creating and implementing search engine optimized content strategy
- Increased email open rates by 20% YoY and click rates by 286% YoY with automated, segmented email workflows and campaigns, meeting or exceeding industry benchmarks
Services
- UI/UX Website Design
- SEO Optimization
- HubSpot CRM Implementation & Management
- Email Workflow and Automation Program
- Content Strategy and Creation
- Lead Generation & Thought Leadership Content
- Social Media Marketing
- Paid Media Strategy & Campaigns
- Analytics and Data Integrations
Discovery
To determine the direction and positioning of their business, Pyxl took a deep dive into RazorSync’s current processes, sales team strategies, past marketing activities, performance, and current challenges and roadblocks to understand how the company works and where they stand in the competitive market. Pyxl continues to provide weekly check-ins with the RazorSync sales and customer experience teams to go over ongoing activities and objectives and to gather feedback about materials and leads provided by Pyxl.
Design
Pyxl created a cohesive brand design for RazorSync by unifying their website design, email templates, premium content and other specific marketing and sales deliverables to remain on par with their current branding.
Build
In order to streamline processes, Pyxl prioritized and simplified RazorSync’s website features and industries. Pyxl’s team remained well-aligned with the RazorSync team by providing UX and UI workshops, which allowed them to have open collaboration regarding the direction of their new website with improved appearance and functionality.
Marketing
Pyxl created and managed successful paid media campaigns that helped RazorSync increase their lead volume during COVID-19, despite having a reduced budget.
Pyxl continues to be a collaborative partner for their marketing strategy and implementation today. This includes writing optimized content for their website blog, blog promotion on social media, premium content and resource creation, SEO optimization, and lead journey email programs.
From the leadership team to the day-to-day account team, Pyxl has surpassed all expectations. The strategic insight provided and the execution of the plan is superior to any agency I have worked with previously. On top of that, they are just nice people to work with every day. I can’t say enough about how flexible and accommodating they were during the initial stages of the pandemic when we had to make many adjustments on the fly. I would highly recommend it as a digital marketing agency.
Scott Farace
Chief Marketing Officer, Celero Commerce
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