5 Tips for Holiday Social Media Management

Nov 18, 2020 | 3  min
author Kati Fredericksen

With online shopping and social media influences at an all-time high right now, you definitely can’t neglect your social channels over the holidays. 77% of US holiday shoppers said they will browse for gift ideas online this year and 23% of shoppers used social media to help with their holiday spending.

However, balancing time with your family over the holidays and keeping up a social media presence can feel like a juggling act. Here are some holiday social media management tips that will allow you to spend time watching Frozen with your nieces instead of being frozen to your computer!

Holiday social media management tips:
1. Automate the process
2. Increase retweetability with images
3. Don’t neglect your audience
4. Utilize videos
5. Get in the giving spirit


Do the legwork ahead of time and schedule your holiday posts. We recommend using social media management tools like HubSpot social or Hootsuite to schedule all your social posts in advance from all your social media platforms using one tool. Here’s another good resource for finding the right CRM for you. No more posting 3 times a day on 5 different social platforms. It’s a huge time saver!

You can do the same with your holiday ad campaigns too. There are a few advertising platforms that allow ad scheduling capabilities:
Google Ads
Facebook/Instagram Ads
Twitter ads

Just be sure to keep an eye on your posts and ads to make sure everything is working properly. Set an alarm or a calendar reminder to make sure you remember what is posting that day so you can adjust if something comes up in the news that will affect your post. Otherwise, post and then check in a few times that day to make sure everything is still running smoothly in the comments section. For extra help on planning out your content ahead of time, check out Pyxl’s guide to creating your own Social Media Calendar

2. Increase your retweetability by 48 percent with images

If you’re using a social automation tool like HubSpot, you can schedule images to accompany your posts.

Remember that natural-looking images and real-life photos are your keys to success. With online shopping, people miss out on the ability to physically touch and hold your products, so be sure to use good images that show people what your product looks like in “real life.”

Tip: People are still wary of marketers, so the cleaner you can make your images, the better. Facebook just lifted its restrictions on the ability to promote an image with text over 20 percent. Instagram allows it, but users roll their eyes. Don’t be that guy.

3. Don’t neglect your audience

If comments and questions are coming in on your posts, it’s always nice to respond and help, especially if someone is saying that they are unhappy with your company or your services. 45% of customers reported they would be more likely to visit a business if the company responds to negative reviews. A prompt reply to an unhappy social user can help calm the waters.

Setting up a notification that will alert you whenever someone mentions your company on social platforms can save you in the long run.

The faster you respond to negative comments, the better. For more information on prepping for, or finding a process to deal with negative feedback, take a look at this blog.

4. Utilize videos on your social media platforms

If you don’t already know, videos on social media really help grab the attention of your users–which is obviously incredibly important when competing against thousands of other businesses utilizing the same platforms to promote their product. Videos help with search optimization, they help drive conversions, they provide unique messaging to your brand and can make the most out of trending topics. 

The best part is, you don’t have the be an expert videographer to make videos for social media. We recommend using platforms like Canva and Lumen5 for quick and easy videos, and Mindstamp to add an interactive quality to your videos that will really help with conversion.

5. Get in the giving spirit

Do you have a client or know someone who’s sponsoring a giving campaign? Hosting a food drive? Collecting donations to help those less fortunate? Schedule posts to promote it on your social channels throughout the holiday season! At the end of the day, consumers want to purchase from companies with corporate citizenship as it makes them feel as though their purchase is making a difference too. If a shopper is between your brand and another, they’ll be more likely to support the business that gives back to the community.

If you find yourself with your hands full of figgy pudding and aren’t sure how to create a social media strategy, let alone one that will be successful throughout the holiday season, give us a call. We’d love to take that off your plate. You can keep the figgy pudding.

Updated: Dec 01, 2020

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