How to Create a Social Media Calendar
A social media calendar is your roadmap to digital marketing and social media marketing success. In this interactive workbook, we’ll take you through each step to help you craft a social media calendar that best suits your business and audience. We’ll take a look at your business goals and marketing objectives and decide between which platforms to post on and how many posts to publish.
Social media editorial calendars are spreadsheets or apps used to schedule social posts in advance. They’re also used to manage campaigns across different channels, plan when and which content will be shared, and track deadlines. A content calendar on the other hand is more about strategizing upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content.
However, by organizing your content calendar with a social media calendar, you can keep everyone focused on objectives and timelines. Organizing your activities in a calendar will help keep your strategy aligned and consistent.
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