The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Marketing and Sales Automation 101
Feb 09, 2021 | 9  min

What is marketing and sales automation?  Marketing and sales automation is the process of using a variety of different AI (artificial intelligence) tools and technologies ...   Read more

author Laura Reyes
TECHNOLOGY
Latest Trends and Insights
Top Marketing Software to Incorporate Into Your 2021 Strategy
Feb 02, 2021 | 8  min

One of the key takeaways from Pyxl’s 2021 Digital Marketing Survey Report was that businesses continue to shift focus to digital marketing instead of traditional ...   Read more

author Laura Reyes
How to Create Compelling & Optimized Content
Dec 18, 2020 | 3  min

In agreement with HubSpot, content creation is the ultimate inbound marketing practice, and brings in 3X as many leads as traditional marketing and costs 62% ...   Read more

author Kati Fredericksen
4 Key Components of a College or University Website
Dec 16, 2020 | 3  min

Your website is oftentimes your institution’s first impression with a prospective student or parent. It is imperative that your website makes a great first impression ...   Read more

author Laura Reyes
Top 15 Digital Marketing & Sales Strategies to Implement in 2021
Dec 14, 2020 | 7  min

2020 has definitely had some twists and turns that no one was expecting. In the past year, we have seen a dramatic change in the ...   Read more

author Kati Fredericksen
Benefits of Using Interactive Video in Your Marketing & Sales Strategy
Dec 11, 2020 | 3  min

Entertaining your Audience with Video Today, 85% of users watch videos each month, making video one of the most popular forms of content. Videos catch ...   Read more

author Kati Fredericksen
Why Choose WordPress for Your CMS
Dec 01, 2020 | 6  min

What sets WordPress apart from the other CMS solutions? We recently created a free downloadable resource that compares 10 of the top Content Management Systems, ...   Read more

author Kalleigh Kaiser
Benefits of the HubSpot Salesforce CRM Integration
Oct 28, 2020 | 4  min

With the HubSpot Salesforce Integration, you can sync your favorite marketing and sales databases for a fast, reliable, and powerful connection. And with 73% of ...   Read more

author Kalleigh Kaiser
PPC vs. CPC — What’s the Difference?
Oct 15, 2020 | 3  min

No industry loves acronyms and cryptic terms quite like the digital marketing industry. The jargon can be helpful if you’re an insider, but confusing to ...   Read more

author Kati Fredericksen
How to Maintain SEO During a Website Redesign
Oct 06, 2020 | 4  min

A question many ask when redesigning their website is, “Will my SEO be affected when my website is rebranded?” Unfortunately, the answer is yes for ...   Read more

author Kati Fredericksen
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