The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Why Buyer Personas are Important in Higher Education Inbound Marketing
Jul 26, 2022 | 4  min

In higher education, creating buyer personas is paramount to being able to attract your ideal students and retain current students at your college or university. ...   Read more

author Pyxl Development
TECHNOLOGY
Latest Trends and Insights
Mobile-Friendly: A Search Ranking Signal
Jul 16, 2022 | 2  min

Don’t say we didn’t warn you!  Google began including a mobile-friendly designation to indicate which sites were optimized for mobile devices. “Mobile-friendly” is an official factor ...   Read more

author Pyxl Development
How to Map Content to the Buyer’s Journey
Jul 14, 2022 | 4  min

Inbound marketing is all about showing the right content to the right people at the right time. Emphasis on the right content. Did you know ...   Read more

author Pyxl Development
The Difference Between Alpha and Beta Testing
Jun 08, 2022 | 3  min

How to assess the two and why they matter. Let’s say you’ve just completed designing a website. Congratulations! But before starting any inbound marketing strategies ...   Read more

author Kati Fredericksen
Local Search Tips for Healthcare Organizations
May 24, 2022 | 2  min

As more and more people turn to online sources in their search for medical treatment, it’s becoming critical that your hospital or medical practice can ...   Read more

author Pyxl Development
How to Leverage Search Engine Marketing to Increase Leads & Brand Awareness
May 16, 2022 | 4  min

Search Engine Marketing, or SEM, has become a buzzword in digital marketing. SEM can range from simple to complex, depending upon your industry and what ...   Read more

author Pyxl Development
What’s Included in Pyxl’s HubSpot Implementation and Set Up?
May 10, 2022 | 2  min

New to HubSpot? At this point, you’ve already made a great decision by choosing to implement HubSpot into your business strategy. HubSpot provides many services ...   Read more

author Kati Fredericksen
Scale Your Multiple Branded Business With One CRM Using HubSpot ‘Business Units’
Apr 28, 2022 | 4  min

Customer relationship management (CRM) platforms are used by most businesses to manage and maintain their contact databases, retain and acquire clients, and streamline business efforts. ...   Read more

author Pramita Pramod
7 Smart Ways to Segment Your Email Lists
Apr 11, 2022 | 3  min

Email marketing can be a powerful tool that enhances your inbound marketing efforts, but it can also drive away your leads if executed incorrectly. Did ...   Read more

author Pyxl Development
Every eCommerce Website Needs a Loyalty Program
Mar 31, 2022 | 3  min

Loyalty programs come in all varieties, from loyalty cards to membership-based programs, and no one type is better than the others, let alone perfect. E-commerce ...   Read more

author Laura Reyes
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