The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Why Buyer Personas are Important in Higher Education Inbound Marketing
Jul 26, 2022 | 4  min

In higher education, creating buyer personas is paramount to being able to attract your ideal students and retain current students at your college or university. ...   Read more

author Pyxl Development
MARKETING
Latest Trends and Insights
Pyxl Is a Game-Changer in the Digital Marketing Space
Jul 22, 2022 | 2  min

Pyxl is an award-winning digital agency with over 14 years of experience. We focus on helping businesses drive growth in the digital space. We intertwine ...   Read more

author Pramita Pramod
How to Map Content to the Buyer’s Journey
Jul 14, 2022 | 4  min

Inbound marketing is all about showing the right content to the right people at the right time. Emphasis on the right content. Did you know ...   Read more

author Pyxl Development
Paid Search Do’s and Dont’s
Jun 27, 2022 | 3  min

Paid advertising is a complex beast, with tons of rules, approaches, and “gurus.” There’s a lot of terrible paid search advice out there and many ...   Read more

author Allegra Korver
Get the Most from Google AdWords with Keyword Match Types
Jun 27, 2022 | 4  min

Consider this for a moment: your paid search account in Google AdWords is the face of your watch, the tool you use to tell time ...   Read more

author Pyxl Development
How to Organize Your Assets in HubSpot
Jun 23, 2022 | 4  min

With a CRM like HubSpot, you can easily manage your relationships with your customers, organize your contact information and assets across teams, and report on ...   Read more

author Pramita Pramod
Tips For Analyzing Social Media Ad Performance
Jun 20, 2022 | 4  min

One of the most common questions we get asked in regards to social media at Pyxl is, “Are those results good?” It’s a fair question. ...   Read more

author Allegra Korver
Supplementing Organic Results with PPC Advertising
Jun 13, 2022 | 3  min

When it comes to detail work, organic and paid media are tools of separate mechanics, but their purpose is the same. Bringing qualified traffic to ...   Read more

author Pyxl Development
4 Steps to an Effective Social Media Strategy
Jun 07, 2022 | 3  min

Social media can be a difficult beast to tame. Clever, sharp-witted posts are prerequisites in this world and a social media strategy is the key ...   Read more

author Pyxl Development
Local Search Tips for Healthcare Organizations
May 24, 2022 | 2  min

As more and more people turn to online sources in their search for medical treatment, it’s becoming critical that your hospital or medical practice can ...   Read more

author Pyxl Development
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