The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Creating a Healthcare Digital Marketing Campaign
Aug 20, 2019 | 2  min

There’s an idea we encounter regularly in healthcare that ‘you need them, they don’t need you.’ While there will always be a need for healthcare ...   Read more

author Pyxl Development
DEMAND GENERATION
Latest Trends and Insights
5 Spot-On Examples of Incredible Healthcare Marketing
Apr 20, 2019 | 3  min

We’ve all done it…Googled our symptoms and traveled deep down the internet medicine rabbit hole of potential illnesses. Before you know it, that tender ankle ...   Read more

author Pyxl Development
5 Ways to Ensure You and Your Agency Are Focusing on ROI
Apr 09, 2019 | 3  min

When you begin looking for a digital marketing agency, you’ll find that each proposal you receive makes big, flashy promises. “We can give you the ...   Read more

author Pyxl Development
5 Examples of Impressive Healthcare Website Design
Feb 20, 2019 | 5  min

If you’ve ever gone from an achy joint to death’s door in 30 seconds thanks to WebMD, you know that health research starts online. Whether ...   Read more

author Pyxl Development
Facebook Insights: Distinguishing Reach vs. Engagement
Feb 04, 2019 | 3  min

The world of Facebook Insights can get confusing, especially considering the increasingly specific metrics available, like total reach, post reach, page likes, visits and engagement. ...   Read more

author Pyxl Development
Brand on Fire: Crisis Communication on Social Media
Mar 02, 2017 | 4  min

Does your company have a plan in place in the event of an emergency? You know the best route for exiting the building and you ...   Read more

author Allegra Korver
Road Map to a Successful Digital Campaign
Sep 23, 2016 | 3  min

Being a digital content super girl at a digital marketing firm, this assignment seemed like one I could hit out of the park. Actually, wallop ...   Read more

author Allegra Korver
Give ‘Em What They Want – Generate Leads with Custom Content
Sep 14, 2016 | 3  min

If you have a traditional desk job, you’ve likely commiserated with the characters in The Office on more than one occasion. There is an episode ...   Read more

author Allegra Korver
Preparing A National Social Media Strategy
Sep 02, 2016 | 3  min

On my desk at work are two phrases – “Show me where it’s working,” by former Chrysler President Lee Iacocca, and “People First.” The last ...   Read more

author Allegra Korver
5 Reasons Long Form Content Is Essential for Inbound Marketing
Jul 06, 2016 | 3  min

Shakespeare once wrote, “ Brevity is the soul of wit” and while his advice rings true, wit will only get a marketer so far. Long ...   Read more

author Pyxl Development
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