No matter what industry you are in, it’s essential to have an updated website – it’s the face of your company! Plus, your website is how your potential customers learn about your company and how current customers interact with your company. However, if we had to choose one industry where it is imperative to have an up-to-date website, it would be healthcare. And for many organizations, that means a redesign is in order.
Healthcare organizations’ websites are typically dated because it is costly and can be challenging to justify an updated website’s importance to those in charge. There are many internal processes and systems in place and complex legal parameters to keep in mind. These barriers tend to support healthcare organizations from forging ahead with website redesigns.
Whether you are lobbying to redesign your site or you need some convincing, here are five reasons you should redesign your healthcare organization’s website.
Make it responsive
There’s a lot to be said to make sure your site is responsive. A responsive website will adjust to fit the device when people view it. If your site isn’t responsive, this should be your number one priority. Whether it’s smartphones, tablets, or other devices, patients are looking up information on the go, and you need to make that easy for them. You do not want to miss out on this growing part of your audience. Plus, if your site isn’t mobile-friendly, you will be hurt by the latest Google algorithms, and your site’s SEO could take a hit.
Create user-friendly navigation
Are you making it easy for your users to find what they need? Your patients’ needs should be at the forefront, whether acquiring information, filling out forms before an appointment, or understanding post-operative instructions. 67% of mobile users will leave a website if they are frustrated with the navigation. Build a website around what your users need, and help them find it easily. As a result, users will find it easier to navigate and stay on your site longer.
Make sure your website works for you. An integral part of your marketing strategy should be your website. The two most basic functions of a website are to increase your visibility and grow your customer base. Optimizing your website for those two things is essential. Otherwise, you won’t be getting the results you could through a well-designed site.
Adding features such as AI to your website can make your website run effectively and drive results to your website. Artificial intelligence simplifies the patient, doctor, and administrative lives through a website designed for ease-of-use. By adding several AI tools and best practices to your website, you’re giving your patients the tools they need to engage with you entirely.
Refresh the look
Improve your organization’s credibility by giving it a fresh, current look and feel. Consider using photos, videos, and other visual media to humanize your healthcare organization. The website design should enhance the presentation of information and direct users to your intended destination.
When refreshing the look, your company should focus on personalizing your website to your target audience. Your website’s design should focus on your audience’s preferences to foster trust and credibility for a long-lasting relationship. You can do this by creating a personable tone, using tailored messaging, and adding real-life imagery to your site instead of stock phtography.
Integrate social media and blog
The use of social media and blogging go hand-in-hand with your integrated marketing strategy. Hopefully, you are already using these social media branding best practices (if not – give us a call!). Ensure your social media accounts are easily visible and linked correctly from your site and carve out an organized space for your blogging. Be sure to update both frequently.
Optimizing your website through these methods will help achieve a higher search engine ranking and provide valuable educational material for patients.
This five-point guide is a great place to start if you are struggling to meet the digital demand your users anticipate. If you don’t have these items in place, use them to substantiate and guide your redesign. Furthermore, it can’t hurt to have improved metrics and provide better insights.
To get started, here are some insights into the best healthcare websites in 2021.
Partner with Pyxl
In the future, if you are considering redesigning your healthcare organization’s site, we would be happy to help you strategize and deliver a product you can be proud of. Our team of experienced developers has been designing incredible healthcare websites for years (Check out naviHealth, TEAMHealth, and Envision Health to name a few.) Contact us today to discover what Pyxl can do for you!
Updated: Mar 28, 2021