Most people with a website are familiar with the popular SEO practices of keyword-heavy content, link building and blogging. However, there are quite a few SEO tips that don’t get the limelight they deserve.
Here are 5 killer SEO tactics that don’t get talked about enough.
Create An FAQ Page
Everyone has questions about your business or the industry you are in. More often than ever, people are typing these questions into the Google search bar. If someone is looking for information on an MBA education, instead of simply searching for the keyword “MBA”, they are inclined to search for “How much does an MBA cost?” or “What are the requirements of an MBA?”
So, why not create a Frequently Asked Questions (FAQ) page? It will give you the opportunity to directly answer the most asked questions right on your website. It’s also fantastic for targeting long-tail keywords and finding the perfect niche that your competitors may have overlooked. Do some research on commonly asked questions about your industry to get started. Here is a bonus tip: write a blog post for each question on your FAQ page that gives a clear and detailed answer, then create links from the questions to the specific blog posts. The more quality and helpful content on your site, the better!
Write Content For People – Not Computers!
It seems like there is a new Google update every month. Regardless of what animal or woodland creature’s name is attached to it, people always seem to freak out and over compensate in order to appease the mighty Google and its army of crawling spiders. Being knowledgeable of the updates and making sure your website is up to code is important, but one of the biggest factors of SEO is how real life users interact with your site. Time on site, pages per visit and bounce rate are all very important when it comes to organic rankings. So, don’t overdo it with the computer-pleasing, because none of Google’s spiders are interested in buying your product.
Write your content in a way that invites the user to stay on your site longer and visit more pages instead of over-fluffing your website with keywords. One of the worst things someone can do is visit your site and immediately hit the back button.
Make Your Website Mobile-Friendly
It’s no secret that the number of people using smart phones and tablets to search the web is increasing, but did you know that mobile searches are actually dominating the Internet? There are reports that 54.4% of web traffic comes from a mobile device. So, if your website isn’t mobile-friendly, then you may be missing out on a very large chunk of traffic.
For those of you who don’t know, a mobile-friendly website is one that displays your page correctly on a mobile device, scaling to fit any size screen. If your website isn’t mobile-friendly, your entire home page will try to fit on someone’s 5-inch smart phone screen, which could cause your site copy to look like size 2 font.
Creating a mobile-friendly website is no longer a recommendation – it’s a necessity!
Local Keyword Optimization
Did you know that 97% of people are searching online for local businesses in their own city? Local searches are increasing dramatically. Users aren’t searching for “donut shops” anymore; they’re searching for “donut shops in Philly,” comparing competitors and reading online reviews. If your company is small and only provides services in one city, it goes without saying that you need to have plenty of city-related keywords on your site.
It is equally important for larger companies that reach multiple cities to implement local keyword optimization. If you have a business that is in seven different cities, you should have a unique landing page on your website for every city you are located in. Tailor these pages to the locals in each specific city. Put the city name in the meta title and description and make sure you have a Google business page to help increase your organic rank for local searches.
Don’t Be Afraid To Make Drastic Changes
This is more general advice than a specific SEO tip. If you are struggling to crack the first page in organic search results and you’ve already made every little change you can possibly think of, try making a huge change. Create a new navigation tab and fill it with all new pages. Or, completely scrap a page on your site and rebuild it from the ground up. There is an old saying when it comes to making changes:
Change forests; Change trees
Change branches; Change leaves.
Don’t be afraid of making big changes! If you aren’t ranking as high as you want, work on changing the larger scale items first before working your way down to the nitty-gritty details. Change your homepage layout. Once you are happy with that, work on your meta titles and descriptions. Then, move to adding better photos to your site. Finally, work with the text on your site and add the specific keywords you want to target. I’m not saying you should throw away your website and start over, but sometimes you’ll need to make big changes and rethink your website’s strategy in order to get noticed. So, don’t be afraid to get drastic.
At Pyxl, we work with many different clients to enhance their SEO and drive organic traffic to their websites. Interested in increasing your organic search rank? We’d love to help you develop an SEO strategy that’ll refine and optimize your content – reach out to us today to get started.
Updated: Apr 13, 2022