In the interest of transparency, I suppose I should start this off by saying that I used to be openly and adamantly opposed to outsourcing content writing. Why would you pay someone else money to do what you can easily do yourself?
I’m a convert now and the reason lies in a seemingly simple task of book publishing — writing the book’s description.
You see, authors rarely write the blurb that goes on the back of their books. Oftentimes, they write a version of it and send it to an agent, then the agent rewrites it to pitch to an editor, the editor rewrites it to pitch to an in-house marketing team and eventually, a content writer at the publishing house rewrites the final copy that will appear on the back cover (or inside flap) of the book.
Why all this rewriting? It’s necessary to be sure your content is reaching the right audience, and outsourcing your content writing can help improve your overall content strategy. Read on for the top 10 reasons to outsource your content writing.
1. The first draft is rarely the best
This rule works for pretty much any piece of content. It’s hard work making a short article, a book, a website or a blog sound as if were effortlessly written. Outsourcing your content writing helps to ensure that your content goes through multiple drafts and is molded into the best possible version.
2. You’re the expert
This sounds like it should be a reason for writing your own content, but actually, your expertise can sometimes trip you up. Your content is wrapped up in industry jargon and technical verbiage. It often takes an outside perspective to unwrap the real message in your words.
3. Writing for the audience
Outsourcing your content writing means that you’re putting it in the hands of people who are skilled at writing for various audience groups, whether it be an annual report aimed at board members and stakeholders or an instruction kit for putting together a bookshelf aimed at the general public.
4. Writing for the medium
It’s hard to be a master of all techniques. Writing for different mediums is no different than oil painting versus watercolor versus pastels. Blogs, websites, video content — each of these has its own unique voice. The publisher understands this and knows that while the author may have written the best 600-page fantasy book ever, this probably also means that the author wouldn’t be great at summarizing the book in 10 sentences. If George R.R. Martin could do that, we wouldn’t be waiting for the next “A Song Of Ice And Fire book,” right? Of course, if his expertise lay in short fiction, those epic tomes wouldn’t be nearly as good.
5. Getting caught up in the details
Whether you realize it or not, you’re too close to your subject matter. When explaining it to a general audience, unless you’re a very gifted orator, you probably spend a little too much time on the intricacies of your topic. Outsourcing your content means you can give all the details to someone and they will distill them down to the key points, ultimately making your content easier to read and absorb.
6. You can plan ahead and ensure your content syncs with your overall marketing strategy
This is possibly the most valuable aspect of outsourcing your content writing. Now, instead of having to plan everything down to the finest detail, you can rely on your content writers to plan content around your overall marketing strategy. You can focus on how you’re going to sell ugly sweaters, while your content writers write beautiful, witty prose on why ugly sweaters are the new little black dress.
7. We’re not all good writers
This one might sting a little, but hey, it’s good to know your weaknesses and own your strengths. Not everyone is a good writer. It’s a skill that requires constant practice to maintain. You’re probably brilliant at hiring amazing staff or juggling the demands of a multi-million dollar company. It’s okay to let someone else handle the writing. In fact, your business will be all the better for it.
8. It saves time
You can’t do everything and be everywhere at once. Outsourcing your content writing means that your time is freed up to focus on other important business matters. Make sure you choose talented content creators and you’ll never have to worry about quality or messaging.
9. It helps with consistency
In crunch times, things can slip through the cracks. You might get caught up in this month’s sales report and forget about next month’s content. If you outsource your content writing, it’s their job to deliver, no matter how busy you are.
10. The numbers speak for themselves
Your content is one of your most important lead generators. According to Entrepreneur magazine, content marketing costs 62 percent less than traditional marketing and generates about three times as many leads. Combine that with the fact that 67 percent of consumers say custom content helps them make better purchasing decisions, and it’s easy to see why content is crucial to your business. Outsourcing your content to a dedicated, expert writing team will affect your bottom line — in the best way possible.
When it comes to content, you want the best for your business. The right content will attract visitors to your website and increase your conversions.
Interested in outsourcing your company’s content? We’d love to take it off your hands! At Pyxl, our team of expert content creators has experience across many different industries, writing content for a variety of audiences and strategizing how content can best fit into an overall marketing strategy. Let’s chat!
Updated: Apr 13, 2022