Cobble Hill: Senior Email Strategist

Pyxl’s newly acquired company, Cobble Hill, is seeking a strategic email marketing leader to drive client success across our diverse portfolio of e-commerce brands. This role combines high-level strategic thinking with hands-on execution, requiring someone who can architect sophisticated email programs while mentoring team members and building lasting client relationships.

You’ll own the strategic direction of email marketing for 10-15 client accounts, working with brands like luxury retailers, lifestyle companies, and emerging e-commerce businesses. This position offers the opportunity to shape email marketing best practices across our agency while driving meaningful revenue growth for our clients.

Client Strategy & Relationship Management: Lead quarterly and monthly planning sessions, present performance insights, and develop campaign concepts aligned with product launches, collaborations, and seasonal events
Performance Analysis & Optimization: Interpret complex analytics to identify underperforming areas, create actionable improvement strategies, and develop advanced targeting logic for VIP customers and high-value segments
Creative Direction & Brand Consistency: Architect customer journeys in Klaviyo (welcome, post-purchase, win-back, loyalty flows) and ensure all touchpoints match brand identity and strategic goals
Innovation & Market Analysis: Monitor competitor campaigns, test new Klaviyo features, and implement emerging email marketing trends across client programs

Campaign Development: Build complex segmented campaigns, implement A/B testing strategies, and ensure proper UTM tracking and analytics setup
Platform Management: Serve as primary Klaviyo expert, managing advanced automation workflows, deliverability optimization, and technical troubleshooting
Quality Assurance: Conduct final reviews of key campaigns and flows before launch to ensure brand alignment and technical accuracy
Reporting & Documentation: Create comprehensive performance reports and maintain strategic documentation for client programs

Mentoring: Guide junior team members on Klaviyo best practices, segmentation strategies, and optimization techniques through weekly meetings and training sessions
Process Development: Establish email marketing standards and create scalable frameworks that can grow with the team
Cross-Department Collaboration: Work closely with account managers, content, and design teams to align execution with strategic objectives

• 5+ years in email marketing, including 2+ years in strategic leadership
• Advanced Klaviyo expertise (automation, segmentation, analytics)
• Excellent communication skills for client and internal presentations
• Strategic and execution-minded; skilled at balancing long-term and day-to-day needs
• Leadership experience mentoring teams and improving processes
• Client relationship management and performance storytelling abilities
• Strong project management across multiple priorities and deadlines
• Prior agency experience managing diverse client portfolios
• Exposure to other ESPs and automation platforms
• Background in subscription e-commerce, luxury, or lifestyle brands
• Relevant certifications in email/digital marketing
• Strong grasp of e-commerce lifecycle marketing, retention, and revenue optimization
• Proven ability to manage multiple accounts and deliver high performance
• Analytical mindset with ability to turn complex data into actionable strategy

Technical Requirements:

• Deep knowledge of deliverability, compliance (CAN-SPAM, GDPR), and best practices
• Proficient in UTM tracking, Google Analytics, and attribution
• Familiar with SMS integration and multi-channel campaign coordination
• ESP: Klaviyo (advanced features + SMS)
• Analytics: Google Analytics, native reporting, custom dashboards
• Design: Figma/Adobe Creative Suite