Skip to Content
Software & AI

Software and AI, where the founder can tell in one question.

A product leader knows within a sentence whether the firm in front of them has built anything. Behind that founder sits a committee that will ask about the architecture, and a portfolio that has to read as one platform rather than five acquisitions.

5
AI systems we have put into production
4
Named software and AI clients written up
1
Question a founder needs to place you
01Who has to say yes

Four seats,four different reasons to say no.

Industry experience is only worth paying for if it tells you who can stop a purchase and why. These are the seats we meet in this sector, what each one tests, and what loses them.

The founder or product leaderWhat they testWhether you have shipped a system, not a deck about systems.What loses themA capability page with no artifact behind it.
The technical evaluatorWhat they testArchitecture, orchestration, observability, and what happens when a model is wrong.What loses themAn AI story that cannot answer how it fails.
The revenue leaderWhat they testWhether positioning shortens a cycle or just renames the category.What loses themA rebrand that leaves the pipeline exactly where it was.
The buying committeeWhat they testWhether a multi-product portfolio adds up to one thing they can approve.What loses themFive products, five stories, one procurement conversation.
02What we already know

Four things we do notneed explained to us.

01

AI products from concept to launch

Aivin's generative sommelier and Relat's sales assistant were designed, built and launched, not prototyped and abandoned.

02

Orchestration and observability

The layer underneath a working assistant: routing, retrieval, evaluation and the ability to see why an answer happened.

03

Portfolio into platform

Several products, often several acquisitions, told as one coherent story without flattening what each one does.

04

Developer-credible and buyer-legible

Written so the evaluator trusts it and the sponsor can still approve it. Most category pages manage one.

Common questions

What buyers in this sector askbefore the first call.

Do you build AI products, or only market them?

We build them. Seven are in production with clients’ names on them, and two more are earlier and said to be, including Aivin's generative sommelier on the OpenAI Assistants API and Relat's AI sales assistant, both designed, built and launched rather than prototyped and shelved.

Can you make a multi-product portfolio read as one platform?

Yes, without flattening what each product does. That is the common problem in software, especially after acquisitions: five products, five stories, one procurement conversation. The fix is a platform narrative each product can sit inside and still be itself.

How do you handle the technical evaluator on a buying committee?

By answering the questions they actually ask: architecture, orchestration, observability, and what happens when the system is wrong. An AI story that cannot explain how it fails does not survive that seat, and that seat can stop the purchase.

Free, and no call requiredSee where you stand in software and AITwenty real buyer queries for your category, run through the five answer engines by a strategist and read against three to five competitors you name. Free, and yours whether or not anything follows.Request a Baseline

One piece a month.Nothing else.

Written out of engagements rather than off a content calendar, by whichever principal ran the work. No sequence afterwards.

Your address goes into our own CRM and nowhere else. Privacy policy.

Ask us what we have shippedbefore you ask what we think.

Seven AI systems are in production with clients’ names on them, and two more are earlier and labelled as such. Bring the product decision you are actually stuck on and we will tell you whether it is a positioning problem or an engineering one.

We would like to measure which pages people read, using Google Analytics. That is the only thing these cookies do here — no advertising, no profile sold to anyone, nothing shared outside Pyxl. Say no and the site works exactly the same. Privacy policy.