Towne Park
Our Work
Case Study
Towne Park
What & Why
A multi-faceted collaboration between Pyxl and Towne Park encompassing HubSpot Marketing Pro setup, HubSpot Sales Pro setup, and specialized marketing services and support. Towne Park sought to integrate and optimize their sales and marketing platforms, elevate their brand presence, especially for T-Park and drive future growth via targeted marketing strategies in hospitality and healthcare.
Result
- 9,448 Engaged Contacts
- 1,720 Landing Page Views
- 112 Meetings Booked
- 98 Sales Deals & Opportunities
Services
- Brand Architecture & Messaging Development
- Vertical & SaaS Go-To-Market Execution
- Service Line Specific Positioning & Messaging
- Development of Sales Enablement Program
- Ongoing ABM Marketing Strategy and Outreach
- Successful MarTech Migration & Implementation Across Organization
- Trusted Extension of Sales Team Through Enablement Support
- Annual Growth Strategies & Fiscal Planning
HubSpot Marketing Pro Setup Services
We seamlessly integrated and optimized TownePark’s marketing efforts using HubSpot. Our work included setting up crucial technical elements such as DKIM, MX, and SSL for subdomains, and connecting platforms like LinkedIn, the CMS, and Google Analytics. We also enhanced lead capture processes, implemented autoresponder emails, built marketing dashboards, and configured ABM setups, ensuring a robust and efficient marketing system.
HubSpot Sales Pro Setup Services
We streamlined TownePark’s sales processes by integrating key tools and improving lead management. This included connecting Sales Navigator, Zoom, and specific email integrations. We also set up live chat strategies, sales dashboards, Salesforce integrations, and a comprehensive lead scoring system to optimize sales operations.
Marketing Services & Support
We elevated T-Park’s brand awareness in the hospitality sector while educating healthcare executives on parking revenue opportunities. Our deliverables included crafting content, designing email campaigns, creating landing pages, managing databases, and developing workflows and sequences to support ongoing marketing efforts.
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