Simone Pérèle
The Challenge
While well-established in Europe, entering the U.S. required building momentum from the ground up:
- No Existing Customer Base: Limited brand awareness and trust in a new market
- Low Purchase Frequency: A need to drive both initial conversions and repeat engagement
The Objective
Our Approach
What We Did
To successfully break into and scale within the U.S. market, we implemented a strategic, data-driven paid media approach designed to drive acquisition, optimize performance, and support long-term growth. This foundation focused on building a scalable system for both creative and campaign execution:
- Rebuilt the account with an acquisition-first focus across all paid channels, aligning Meta, Google, and Pinterest around scalable customer growth
- Introduced a dynamic creative testing framework with structured quarterly rollouts to continuously iterate and improve performance
- Optimized the sales strategy using historical data and real-time insights, allowing us to quickly adapt to trends and evolving customer behavior
- Expanded the creative ecosystem to include influencer and creator-led content alongside high-performing statics, GIFs, and carousel formats
- Activated seasonal retargeting strategies across key moments such as gifting periods, new product launches, and promotional campaigns, including tailored audience segments like male shoppers for gifting
Key Initiatives
Accelerated Growth Through Strategic Investment
- Strategy: Aggressively scale presence and capture market share
- Execution: Increased year-to-date ad spend by 67%, guided by historical performance and real-time optimization
- Impact: Drove a 222% increase in revenue, significantly accelerating U.S. market penetration
High-Impact Valentine’s Day Activation
- Strategy: Capitalize on a high-intent, time-sensitive sales window
- Execution: Deployed a targeted Advantage+ campaign supported by high-performing creative and precise audience segmentation
- Impact: Generated a 13x return on ad spend from just $600 in spend
Swimwear Launch Campaign
- Strategy: Successfully introduce a new product line while driving immediate revenue
- Execution: Leveraged a full-funnel approach combining Advantage+, remarketing, and retention-focused campaigns
- Impact: Achieved a 6x return on ad spend, validating product-market fit and campaign strategy
Creative Approach
Key Results
Through a highly targeted, data-backed paid media strategy, Simone Pérèle successfully translated its European brand equity into measurable, sustained growth in the U.S. market. By combining scaled investment, performance-driven creative, and strategic campaign execution, we not only accelerated revenue but also built a rapidly expanding and increasingly engaged customer base.
This momentum has continued to compound over time, with ongoing optimizations, refined targeting, and evolving creative strategies further strengthening the brand’s position in the U.S.
Performance Highlights:
- 45% YoY gross revenue growth (2023 → 2024), exceeding the initial goal by 15%
- 29% YoY revenue growth (2024 → 2025, through November), demonstrating sustained scalability
- 99% YoY increase in November performance, driven by stronger creative, a more strategic sales approach, and optimized audience targeting
- The U.S. is now the brand’s fastest-growing global market, with teams in France and other regions adopting these strategies to enhance their own performance