Well That’s Pinterest-ing!

Images are visually appealing – there’s no doubt about it. With 70 million users around the world, Pinterest is a virtual pin board that has raced to the top in social media popularity.

While Pinterest traffic is predominantly female, men are starting to get into it, too. Pinterest attracts 1,090 visitors per minute, commands over 41% of e-commerce traffic from social networking sites and the average user stays on the site for 15.8 minutes.

Pinterest’s huge amount of users and traffic make it an invaluable tool for businesses, particularly those in retail. When people discover your business, providing them with interesting, relevant information can help nurture them into loyal customers.

Many Pinterest users choose to follow their favorite brands and re-pin their favorite items to their own personal boards. When a user pins or re-pins something, their followers can see it on their home page, giving that pin further visibility.

Using Pinterest will put your brand in front of people and generate awareness. Do you have cool examples of work or designs you’ve made for customers or clients? Pin them!

Additionally, by adding the “Pin It” button to your website, you have the ability to link your pins back to your website or blog, which can help drive your traffic.

Are you thinking that people might not be interested in everything that you’re pinning to your Pinterest account? No worries – you can create different boards for different categories or topics and people will be able to choose which of your boards they want to follow.

Once you have a Pinterest account, promote it on your other social network platforms or include a link to it in some of your related blog posts. Are your social icons included at the bottom of your website? Add one for Pinterest! Just as you would do with Twitter, follow others in your industry and people or companies you find interesting to help get your name and brand out there. Do you hashtag? Add the same hashtags you’re using on Twitter to relevant pins.

Starting a Pinterest account for your business can help you build brand awareness and drive traffic, as well as connect with your customers. Once you start an account, make sure that you maintain it and try to interact as much as possible with those who are interested in your company and are taking the time to interact with you.

Check out some of our favorite logos, websites, infographics and typography on our Pinterest page!

Updated: Apr 13, 2022