Top 15 Digital Marketing & Sales Strategies to Implement in 2024

As we enter 2024, marketing and sales teams face a landscape that continues to evolve rapidly. Consumer behaviors and expectations have fundamentally changed over the past few years, shaped by the pandemic and other major events. To stay ahead in today’s digital-first world, brands and businesses must adapt their strategies to provide seamless omnichannel experiences, build trust through transparency, leverage data and automation strategically, and much more.

In this blog, we will explore the top 15 marketing and sales strategies that companies should implement to drive growth and better serve their customers in 2024. These tactics will help future-proof your approach so you can start the new year strong.

Based on the trends we saw in 2023, here are the digital strategies to consider implementing in 2024.
1. Use videos on social media
2. Focus on the user experience
3. Ensure your website is mobile-responsive
4. Update your website
5. Incorporate tools for digital sales enablement
6. Create self-service options
7. Try account-based marketing
8. Market towards Generation Z
9. Take advantage of paid media
10. Leverage customer data & analytics
11. Strengthen your email marketing
12. Use personalization
13. Automate your tasks
14. Try new marketing tools
15. Review your strategy and budget

1. Use video on social media

With 68% of consumers wanting to engage with image-based content, and 50% wanting to engage with video content, it might be time for you to switch things up this New Year. 

We’ve seen vast shifts in the social media landscape this past year. With TikTok and Instagram Reels dominating the social scene, videos are likely to continue being the most popular form of content on social media in 2024. 72% of customers said they would rather learn about a product or service by way of video.

Take it one step further and try adding interactive elements to your marketing and sales videos. Interactive videos are a new type of content that gives the viewer the ability to interact with the videos itself creating a user experience like no other. 43% of consumers prefer interactive video content over other types of video content because it gives them the ability to decide what information they want to view and when they want to view it.

2. Focus on the user experience

According to Google, users show they prefer sites with a great page experience. By prioritizing user experience (UX) visitors are more likely to stay engaged on your website rather than on your competitors. To help businesses measure the user experience of their website, Google rolled out a new set of metrics not too long ago called “Core Web Vitals” that help measure website speed, responsiveness, and visual stability.

Here are a few other UX design trends and best practices to consider in 2024.

3. Ensure your website is mobile-responsive

We cannot stress enough how important it is to ensure your website is mobile-optimized. It’ll not only create a great user experience for visitors, but it’ll help with search rankings based on Google’s new “Core Web Vitals” too. 

To prioritize mobile in 2024, start by auditing your website speed and performance on mobile. Are page load times fast enough? Is the site easy to navigate and read on a smaller screen? Are forms and CTAs placed conveniently for thumbs? Test out the site on various mobile devices to uncover any issues. Also ensure your site is configured for mobile-friendly features like click-to-call and location services.

Download our Responsive Website Design e-book for more information on mobile optimization.

4. Update your website

Your website is often the first touchpoint between your business and potential customers. It takes .05 seconds for users to form an opinion about your website. An outdated, slow, or ineffective website can negatively impact conversions and growth. That’s why updating or redesigning your website should be a priority in 2024.

With website design trends and best practices constantly evolving, regular website updates are crucial for providing the best user experience. Start by analyzing site analytics – are visitors dropping off on a certain page? Is mobile conversion lagging? Are key pages not ranking on search engines?

5.  Incorporate tools for digital sales enablement

Today’s consumers are all about instant solutions. And with more than 5 billion internet users worldwide, consumers are expecting everything to be handled online. In 2024 try incorporating a few digital strategies and tools that make it easy for your contacts to conveniently engage with your sales team on their own terms.

Chatbots: Chatbots allow visitors to open live online chat conversations with business representatives on the company website. Businesses can provide support, ask qualifying lead questions, and even convert leads all through a live online chatbot, like Drift.

Video prospecting: Use video prospecting to help stand out amongst competitors and humanize the sales process by putting a face to the name. Personalize your message and include a call to action to have them schedule a meeting with you.

Pre-recorded demos: Save time in your sales process by pre-recording your product demos. You’ll provide a great user experience where viewers can stop, pause, and rewatch the demo when it’s convenient for them. 

Appointment and scheduling tools: Use appointment scheduling tools like Calendly to automatically and accurately schedule meetings with leads right on the spot.

Online transactions and e-signatures: Utilize online transactions and e-signature tools like DocuSign to provide a convenient and fast turnaround on purchases.

6. Create self-service options:

With consumers increasingly expecting instant, on-demand experiences, brands should prioritize self-service in 2024. Create robust FAQ pages, help centers, and knowledge bases where prospects can easily find answers to common questions at any time.

Develop online dashboards for customers to access account details, track orders, and manage subscriptions themselves. Done right, self-service channels create seamless, empowering experiences. They also free up internal teams for higher-value interactions. Meet modern expectations by enabling customers to help themselves 24/7.

Knowledge base: Instead of waiting for support to reach back out hours (or even days) later to answer your consumers’ questions, create a knowledge base with the answers to commonly asked questions. Your knowledge base should include examples, pictures, explanations, links to additional resources, etc. 

Training videos: Create a library of how-to videos to help with customer onboarding and product education. HubSpot Academy is a great example.

7. Try account-based marketing

A new digital strategy method to consider in 2024 is account-based marketing (ABM). ABM is a personalized, strategic marketing strategy where key business accounts are marketed directly. 94% of B2B marketers are already zoning in on account-based marketing (ABM) strategies.

Here’s some more information on how to incorporate account-based marketing into your digital strategy.

8. Market towards Generation Z

Generation Z is quickly becoming one of the most influential generations in today’s economy. By 2025, it is predicted Generation Z will make up 27% of the workforce, currently they make up 40% of all consumers, and is the largest, most demographically diverse, and most technologically dependent generation. 

Those included within this generation have truly never known a world without the internet or wireless technology, and are therefore changing the digital experience and resetting business expectations. 

Here are some of the ways to reach Generation Z in 2024.

9. Take advantage of paid media

The accelerated shift to digital has made paid media more important than ever for reaching and engaging audiences. With consumers spending more time online, brands should leverage paid ads across platforms like social media, search, and display.

Carefully test different formats and placements to see what resonates most with your goals and targets. Focus your spending on high-performing platforms while optimizing for key metrics like cost per click and conversion rate. The precision of digital paid media allows for audience segmentation and personalization.

10. Leverage customer data & analytics

In today’s digital landscape, data is key to truly understanding customers and delivering relevant, targeted marketing. To leverage data effectively in 2024, brands should prioritize collecting quality customer data across channels – from website interactions to CRM info to social media analytics.

With consent and privacy top of mind, analyze this data to uncover meaningful insights into customer behavior, needs, pain points, and preferences. Identify ways to improve experiences and offer more value based on the findings. Turn insights directly into ideation for content, product development, and marketing campaigns

11. Strengthen your email marketing

Despite the rise of new channels, email marketing remains a powerful way to engage audiences when executed strategically. To maximize value from email in 2024, the first step is to provide subscribers with truly useful, relevant content – whether through newsletters, announcements, promotions or drip campaigns. Give readers what they want, not just sales pitches.

Deliverability is also the key to success. Work to get your emails to the inbox, not the spam folder. Maintain clean lists and carefully follow CAN-SPAM policies. Optimize subject lines and preview text for each audience.

12. Use personalization

Engage with your prospects by sending them targeted relevant messages based on the data you’ve gathered from them. You can personalize your messages using the following information collected in your CRM: contact and demographic information, what webpages they’ve visited, which emails they’ve clicked, what resources they’ve downloaded, etc. 

86% of businesses have seen improvements in their business efforts due to personalization strategies. Here are a few methods to consider:

Continue to send relevant information about their interests: After a prospect subscribes or downloads a resource, continue to send additional information and resources based on their topics of interest to help move them through the stages of the Buyer’s Journey.

Address your prospects by name: Emails that personalize either the subject line or email message are more likely to open and click the email. And personalized emails deliver six times higher transaction rates.

13. Automate your tasks

With all these new strategies it’s important to automate as much as possible to help save you time and focus on higher-priority projects. Here are a few helpful tasks to automate:

Automate notifications: Anytime someone converts or sends you an email you can have emails alert you to follow-up.

Automate marketing emails: Schedule all of your marketing emails in advance to your selected contacts.

Automate social media posts: Schedule your social media posts on multiple platforms in advance.

Automate lead flow: If someone downloads a certain resource you can send them an automated email right away with a link to download that resource. And you can continue to send scheduled automated emails with additional information on that topic to help move them down the funnel.

Automate analytics reporting: Set up reports in Google Analytics and in your CRM to track consumer behavior.

14. Try new marketing tools

Try using various marketing tools to help streamline and optimize your marketing and sales efforts. Here are a few platforms to consider utilizing in 2024: CRM, CMS, marketing automation software, analytics, and reporting software, and SEO optimization software to name a few.

Check out our Best Marketing Tools e-book for a comprehensive list of the marketing tools that we use and recommend at Pyxl.

15. Review your strategy and budget 

With how rapidly marketing is evolving, regularly reviewing your strategy and budget is essential to stay adaptable. Analyze 2022 and 2023 performance data – which platforms drove the most traffic and conversions? Which campaigns had the highest ROI? Where did spending fail to produce results? Use these insights to shape an updated, agile strategy for 2024 that doubles down on what’s working while cutting down on ineffective tactics.

Be sure to update your marketing budget to accommodate the tools and strategies needed for 2024 and check out our 2024 Marketing Budget Templates to start planning your spending.

Don’t have the time or bandwidth?

After reviewing this list of strategies to consider incorporating into your 2024 digital strategies, it’s time to think about what’s actually possible for your business. If you don’t have the time or resources you may consider outsourcing your time-consuming or highly-skilled marketing projects to a digital marketing agency to help. 

Here are some of the top benefits to why businesses outsource to a digital agency.

Partner with Pyxl

Need help incorporating some of these digital strategies into your 2024 marketing plan? Take a look at our blog for tips on How to Create a Digital Strategy, or contact your digital experts at Pyxl to get started. We’ll work with you to create and successfully execute a digital strategy that can take your business to the next level in 2024. 

Updated: Nov 07, 2023