The Benefits of Marketing Automation

Do you ever feel like you’re a one-man show trying to juggle all the different aspects of a marketing campaign? From blogging and social media to email and website content – it can feel that way even with a team of 20! Well, let us introduce you to the world of marketing automation where you can scale your efforts, allowing you to create, implement, and schedule multiple marketing campaigns at once.

The benefits of marketing automation tools, like HubSpot, include the ability to set up your campaigns and let them run, so you are freed up to spend more time digging deeper into analytics, monitoring progress and planning future campaigns. The only manual part of marketing automation is the initial set up, then you get to sit back, watch it play out and tweak as needed throughout the campaign’s lifetime. For example, if you have a certain marketing campaign coming up that involves email blasts and social media posts, you can create the content, schedule all of it in HubSpot at the beginning of the month and let it run for as long as you need. This also leads to consistency in messaging, style and tone since it is all laid out in front of you.

Another benefit of marketing automation is lead generation and nurturing. The data that is pulled into a tool like HubSpot comes from all pieces of your marketing campaign, along with any demographic data. So at any given time, you know what stage of the buyer’s journey your potential leads are in because you can see which website pages they are visiting, which emails they are clicking on and what resonates most with them. This helps align the marketing and sales teams because the information passed between the two is highly detailed. The marketing team delivers more sales-ready leads while the sales team shares insights that will help craft campaigns.

From streamlining your workload to gathering valuable lead insights, using a marketing automation tool is beneficial for any marketing team. Are you interested in using an automated marketing tool like HubSpot, but don’t have the time to manage it? We can do it for you! Reach out today and let’s talk about your marketing strategy.

Updated: Apr 13, 2022