South College’s New Website Delivers a More Engaging Experience
In our digital-obsessed world, there are few things more frustrating than a website that’s hard to navigate. Understanding the necessity for a user-friendly site, one of our clients recently asked for our help improving the digital user experience for their visitors. South College partnered with Pyxl to launch a new website that engages visitors with high-quality photography, easy-to-use navigation, responsive design and an improved site search.
The site was designed with each persona in mind—faculty and staff, students and prospective students. Pxyl designed a customized path for each visitor that includes specific content, images and calls-to-action (CTAs) to keep those visitors engaged with South College and deliver them to the information they need, when they need it.
The updated navigation and search also helps visitors easily and quickly find information about academics, admissions, student services, library resources and more. And with more than a third of the site’s visitors using mobile devices, the responsive design improves the site’s appearance and function on all devices, including smartphones and tablets.
Later this year, South College plans to improve the experience of visitors even more by combining the Asheville (North Carolina) campus site with this new site that currently serves the Knoxville campus.
Head over to the South College site today to check out these updates (and others)!
Thinking about a website redesign for your university too? We’d love to work with you. Contact us today!
Updated: Oct 16, 2020