Building the Future: Pyxl Welcomes HOOK to Our Growing Family

Great agencies aren’t built. They’re assembled.

Two months after welcoming Cobble Hill to the Pyxl family, we’re thrilled to announce our next chapter: HOOK, the Charleston-based creative powerhouse known for branding, product design and creative campaigns that grab people by the heart, is joining our collective.

The Vision Gets Clearer

When we acquired Cobble Hill, we shared our vision for building something different – not just another holding company, but a true collective where exceptional agencies maintain their identity while amplifying each other’s strengths.

HOOK represents the next step in that journey.

Why HOOK?

“When we first saw HOOK’s work, we didn’t just see great creativity – we saw the next piece of our growing puzzle,” shares Bonnie Winter, President of Pyxl. “They have this incredible ability to find the emotional core of a brand and bring it to life in ways that create genuine connection.”

HOOK’s Co-Founder Brady Waggoner puts it perfectly: “This partnership supercharges our ability to grab customers by the heart. Joining our strategy-driven creative work with Pyxl’s global reach and deep digital services means exponential value for our clients.”

What This Means for Brands

Our collective now offers:

• Strategic depth that sees around corners
• Creative excellence across multiple specialized agencies
• Technical mastery that brings ideas to life
• Performance focus that proves what works
• Global reach with local expertise

And we’re just getting started.

Building Something Different

The traditional agency model is broken. Clients shouldn’t have to choose between strategic thinking, creative excellence, or technical expertise. They deserve it all.

That’s why we’re building a new model – one that brings together the best specialized agencies under one roof while preserving what makes each unique. No homogenization. Same great talent. Just brilliant teams doing what they do best, with the resources to do it even better.

The Numbers That Matter

• 17+ years of Pyxl’s digital transformation expertise
• 20 years of HOOK’s creative excellence
• Growing teams across Nashville and Charleston
• Clients spanning the U.S. and Europe
• Unlimited potential for what’s next

Looking Forward

The marketing landscape is evolving at warp speed. AI is reshaping how we work. Consumers expect more personalized, meaningful connections. B2B buyers want B2C experiences. B2C customers want brands that feel less like corporations and more like communities – authentic, responsive, and values-driven.

By bringing together exceptional agencies with complementary superpowers, we’re not just keeping pace with change – we’re defining what’s next.

Ready to see what strategic thinking + emotional creativity + technical excellence can do for your brand?

Let’s talk: info@pyxl.com

Updated: Aug 04, 2025