Choosing Your Weapon: Marketing Automation Tools 101

May 10, 2022 | 3  min
author Bonnie Horner
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Are you a die-hard Hubspot fan? Could you recite or teach HubSpot Academy if given the opportunity? Or maybe you’re in the Pardot Salesforce family for life and are loyal to them. Then, on the other hand, you could be a marketing aficionado who loves platforms designed by marketers (aka Marketo).

If you have an automation tool you already love or are just beginning your search for the right one, here is how you can narrow down the options to find the right automation tool for your business. It’s time to choose your “weapon of choice,” in this marketing game, but not before you compare which weapon fits your hand (aka company) best.

Why marketing automation tools are important?

Time-Saving and Efficient

Automated tools do the work for you! It gives you the option to schedule email messages and social media posts, saving you a considerable amount of time that you can dedicate to other tasks.

Ease in the collection of data

This is perhaps the most significant advantage of automation tools. You can easily track the results of your marketing campaign to find out if your marketing and sales goals are aligned. Having all of the metrics at your fingertips makes it easy for you to stay on top of things.

Ease in testing

A/B testing is a boon for marketers! As a result, one has the opportunity to see what works and what does not for the target audience. Thanks to marketing automation tools, this process is even easier and more straightforward. For example, you can test different content to determine which works best for your business.

Better lead management:

The use of marketing automation tools aids in converting prospects and in helping in retargeting the audience that does not convert.

 Scalable

Are you a small company that plans to grow in the near future? Don’t worry, automation tools will support you! With automation tools, you can develop marketing processes that are scalable and easy to manage.

Learn which website automation tools are best for your industry

Choosing a marketing automation tool is based on personal preference and business requirements. Each company is different and will have different needs that one platform may provide better than the other. So how in the world do you pick one? While comparing tools it is important to break it down into sections. You must explore each sector of the abilities of these automation tools to see which one suits your needs best. Check out the graphic we have prepared which can help you make a decision about your next move with marketing automation tools

Download Graphic

Choosing an Automation Tool

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It’s a lot to look at and compare. It’s similar to shopping for a pair of jeans. With automation, it’s important to remember the size of your company, and your personal needs for the style of business. Just like looking for jeans that fit your size and style. But in reality, not everyone can find their favorite pair of jeans on their own, let alone an automation tool. In need of some assistance choosing? We’d love to help.

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Updated: Jul 12, 2022

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