Integrating Mindstamp’s Interactive Video Software with HubSpot
Video marketing is growing rapidly and is changing the way marketers plan their marketing strategies. Eighty percent of video marketers have increased their sales directly through video. Interactive videos take it one step further by allowing you to connect with your audience by creating content they can easily absorb and engage with.
Mindstamp is an interactive video platform that maximizes user engagement and helps marketing and sales team members dramatically increase the impact and results of their content by adding levels of interactivity and personalization to their videos. By introducing new channels like Mindstamp to your CRM, like HubSpot, you can collect more information about your leads, have a better understanding of your target market, and create personalized interactions with contacts to foster loyalty and better marketing ROI.
Mindstamp and HubSpot Integration
Through the Mindstamp and HubSpot Integration, you can easily collect contact data and user insights and then sync and share the data between the two platforms. This connection unlocks various capabilities for your marketing and sales teams to personalize the user experience for each contact as they move through the buyer’s journey.
The ROI of using personalized messages in marketing is as much as 20%. In addition, 78% of consumers are more likely to become repeat customers as a result of personalized messages.
As both platforms provide many positive benefits, the integration can lead to a more effective and targeted marketing strategy. Here are a few ways the Mindstamp and HubSpot Integration can help you personalize your marketing content and convert leads to customers.
Personalize the Video Watching Experience
With the integration of Mindstamp into HubSpot, Mindstamp can integrate the data you’ve already gathered in HubSpot and include it in the video itself to help tailor your content to appeal to your target audience and maximize viewer engagement.
A few examples of information to pull from HubSpot to optimize your interactive video content include using dynamic content that addresses their interests or industry, presenting customer-specific questions, or creating a personalized call to action.
Use Mindstamp’s interactive video features like hotspots, questions, and buttons, to gather data and collect user demographics. Then whenever a user interacts with one of your Mindstamp videos, the data gathered from the video can be transferred back to your HubSpot CRM. Every button clicked, question answered or interaction can appear in your contact’s HubSpot record. This automation can help the marketing and sales team build a more accurate and better-qualified profile of their potential clients.
Mindstamp offers a reporting tool that generates a report every time a video is watched. This report includes information about the viewers’ interaction with the video, how long they watched the video, information gathered from the questions feature, what information the viewer interacted with, browser information, country, and more. Marketing and sales members can use these reports to gather more insights into their current and new leads. These reports can also give you insight into how your campaigns are performing and which interactive videos generate the biggest traction.
Tailor Future Messages
In addition to providing good feedback, the data collected through the Mindstamp HubSpot Integration can help provide insight for future messages. The integration can be incredibly useful for marketing and sales teams to get a better idea of who their target customers might be based on the type of content and messaging they prefer to interact with. By understanding your audience’s preferences, you can continually alter your content and make improvements to your campaign strategies.
Leverage Insight to Optimize the User Experience
Using information between Mindstamp and HubSpot will allow you to cater to your audience’s needs and interests in future videos and other content through personalized emails, smart content, workflow nurturing, and smart CTAs. By continuing to personalize and tailor your marketing and sales efforts you can further segment your audience and understand what content they like and eventually need to become a client.
Partner with Pyxl
Integrating products and systems enable marketers to make more effective and faster marketing decisions. Research has shown that integrated campaigns across more than four channels can outperform single or dual-channel campaigns by a staggering 300%. The Mindstamp and HubSpot Integration* has proven to be a great integration because of its contribution of providing interactive content as well as information for further customer nurture.
Want to learn more about how to optimize your Mindstamp and HubSpot platforms? Pyxl is a full-spectrum digital agency and a Platinum HubSpot Agency Partner, meaning you can count on us to ensure you’re maximizing your HubSpot platform to help reach your business goals. Furthermore, our content creators can create customized and engaging videos and targeted messages to help convert customers. Contact your digital experts at Pyxl to learn how!
*The Mindstamp and HubSpot Integration is only available with Mindstamp’s Enterprise plan.
Updated: Mar 24, 2021