Transforming a High-Volume eCommerce Brand with HubSpot Enterprise

Modern Infrastructure for a Brand That Strikes a Chord

When your brand is built on craftsmanship, relationships, and trust, your systems need to work just as seamlessly behind the scenes.

Carter Vintage Guitars, a nationally recognized leader in rare and vintage instruments, partnered with Pyxl to modernize and unify their sales, marketing, service, and eCommerce operations through HubSpot Enterprise. The goal was a connected revenue engine that could scale alongside their growing business.

As a HubSpot Onboarding Accredited Partner, Pyxl led the strategy, implementation, custom integrations, and onboarding to ensure Carter’s team was set up for scalable growth.

The Challenge: Scaling Without Losing Connection 

Carter Vintage Guitars had built a strong reputation through a relationship-driven sales model and a thriving custom eCommerce operation. As the business continued to grow, so did the complexity of managing customer data, inventory, sales activity, and marketing performance across disconnected systems.

The opportunity was clear. By unifying data across platforms, Carter could unlock deeper visibility into the customer journey, enable faster and more informed sales outreach, and reduce operational friction across teams. What they needed was a single source of truth that could support both high-touch sales relationships and a modern eCommerce experience.

The Solution: HubSpot Enterprise, Fully Implemented

Pyxl implemented HubSpot Enterprise across all core teams, creating a centralized CRM and revenue platform that connected marketing, sales, service, operations, and eCommerce data in one place.

Marketing Hub Enterprise

Pyxl configured Marketing Hub Enterprise to support advanced segmentation, automation, and reporting, while maintaining brand-level governance.

Key capabilities included:

• Behavior-based automation tied to product engagement
• Advanced contact segmentation for targeted outreach
• Campaign attribution reporting to measure performance
• Centralized governance to support a growing marketing operation

Sales Hub Enterprise

To support Carter’s relationship-first sales approach, Pyxl implemented Sales Hub Enterprise with custom pipelines and deal automation designed around their unique buying process.

Highlights included:

• Custom sales pipelines aligned to inventory and deal stages
• Deal-based automation to reduce manual tasks
• Integrated quoting for a smoother buying experience
• Structured activity tracking for better sales visibility

Sales teams gained faster access to insights while preserving the personalized experience their customers expect.

Service Hub Enterprise

Customer experience does not stop at the sale. Pyxl implemented Service Hub Enterprise to support scalable, high-quality post-purchase engagement.

This included:

• Custom ticketing and support pipelines
• A knowledge base for faster issue resolution
• Customer feedback tools to capture insights at key touchpoints

The result was a more efficient support operation without sacrificing service quality.

Operations Hub Enterprise

Operations Hub Enterprise played a critical role in connecting HubSpot to Carter’s proprietary eCommerce and inventory system.

Pyxl used Operations Hub to:

• Map and sync data fields across systems
• Automate workflows that reduced manual effort
• Maintain data quality and consistency across platforms

This ensured HubSpot became the operational backbone of the business.

The Integration: Connecting HubSpot to a Custom eCommerce System

One of the most complex and high-impact aspects of the engagement was the custom, bi-directional integration between HubSpot and Carter’s eCommerce and inventory platform.

Pyxl designed and implemented the integration to:

• Track product-level engagement data inside HubSpot
• Trigger automated email workflows based on customer behavior
• Provide visibility into sales activity tied directly to product availability

With real-time data flowing between systems, marketing, sales, and operations teams could finally work from the same source of truth, from first interaction through purchase and fulfillment.

A Strategic, Hands-On Onboarding Experience

As a HubSpot Onboarding Accredited Partner, Pyxl delivered a tailored onboarding program designed around Carter’s business model and growth goals.

The onboarding included:

• CRM architecture design aligned to the eCommerce lifecycle
• Custom training for sales, marketing, and leadership teams
• Lifecycle stage strategy connected to automated communications
• Attribution modeling and campaign performance setup

This approach ensured Carter’s team was not just using HubSpot, but fully equipped to maximize its value.

The Results: A Unified, Scalable Revenue Platform

Within 90 days, Carter Vintage Guitars had a fully operational HubSpot Enterprise ecosystem supporting every stage of the customer journey.

Key outcomes included:

• HubSpot Enterprise fully implemented across marketing, sales, service, and operations
• eCommerce and CRM data unified for the first time
• Sales and marketing automation live and driving efficiency
• Clear visibility into the full customer lifecycle

By centralizing their systems and data, Carter gained the clarity and scalability needed to support continued growth without compromising their relationship-driven approach.

Explore the full Carter Vintage Guitars case study to learn more.

Considering HubSpot? Partner with Pyxl

If you’re considering HubSpot, our guide “Is HubSpot the Right Fit for Your Business?” is a great place to start. It walks through key considerations to help you determine whether HubSpot aligns with your organization’s goals, growth plans, and technical needs.

As a HubSpot Onboarding Accredited Partner, Pyxl helps organizations design, implement, and optimize HubSpot Enterprise environments built for long-term scale. From MarTech architecture and migrations to ongoing enablement and optimization, we partner closely with your teams to ensure HubSpot supports your business and future goals. If you’re ready to get started with HubSpot, let’s talk.

Pyxl is a full-service digital agency specializing in AI transformation, digital marketing, and technology innovation. With offices in Nashville and Charleston, we’ve helped hundreds of companies navigate digital disruption and emerge as industry leaders. Learn more at pyxl.com

Updated: Feb 10, 2026