There’s an idea we encounter regularly in healthcare that ‘you need them, they don’t need you.’ While there will always be a need for healthcare services, there are a plethora of healthcare providers, hospitals, medical practices and organizations constantly vying for patients’ and customers’ attention. So while there’s an established market for your services, the question becomes: how can you rise above the noise and stand out to potential patients and customers? The answer: a healthcare digital marketing campaign.
Crafting an attention-grabbing, educational healthcare digital marketing campaign that not only expands your digital presence but establishes your brand as a thought-leader is critical in today’s tech-forward industry. But before you dive in to the creative and logistics, here are a few things to consider:
Today’s facts and figures report that the majority of people look for health information online before reaching out to a doctor. With more and more people turning to Dr. Google, it’s become increasingly important for healthcare organizations to take their strategies and solutions online. Whether it’s updating your web properties to be more informative, employing an educational paid media campaign or creating a new site from the ground up, meeting your audience where they are is essential.
Getting online is a great start, but it’s important to go deeper than simply being. Think about your digital presence as a whole—what does your site look like? Is it mobile-friendly and responsive? Are you actively present on social media? Do you regularly contribute to a blog? Informing your audience through regular interaction will not only build general awareness but will increase your returning visitors as well.
Taking a step back, these considerations can only be built on a foundational healthcare digital marketing campaign strategy. Creating a list of goals and target metrics will guide your approach to building a successful digital marketing strategy and ensure you’re set up to reach your target audience.
We know, crafting a healthcare marketing campaign is often easier said than done. Our whitepaper, “Healthcare Marketing in the Digital Age” takes a deep dive into digital healthcare marketing, walking you through the benefits and challenges – click here to download our resource. Still have some questions? Reach out to us directly!
Updated: Jul 16, 2021