The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Buyer Personas for Healthcare Digital Marketing
Sep 04, 2020 | 3  min

In the realm of healthcare digital marketing, it’s incredibly important to define your “healthcare buyer personas” before diving headfirst into a full-fledged digital or inbound ...   Read more

author Pyxl Engineering
Latest Trends and Insights
CRM vs. CMS: Choosing the Right CRM and CMS Platforms
Aug 03, 2020 | 3  min

Choosing the right CRM and CMS tool for your company can be a daunting task. There are so many options – how do you know ...   Read more

author Pyxl Development
3 Things To Know About Google’s Core Web Vitals
Jul 15, 2020 | 3  min

Prompted by quarantine and COVID-19, people have grown increasingly reliant on technology and websites. From working remote, virtual hangouts with friends and family, checking the ...   Read more

author Pyxl Communications
Gen Z: Identity, Influence, and How To Market Toward Them
Jul 09, 2020 | 4  min

Let’s face it: in 2020, the world revolves around Gen Z. They are the ones setting the new standards for businesses, consumers, and marketers, and ...   Read more

author Kati Fredericksen
Understanding Generation Z
Jun 30, 2020 | 4  min

In today’s world, the younger generations account for a majority of the global workforce. When it comes to delving deeper into the digital world and ...   Read more

author Kalleigh Kaiser
Digital Marketing Spend Trends Post-Pandemic
Jun 03, 2020 | 3  min

The COVID-19 pandemic forever changed the way customers consume. Buyers are now putting their dollars where their trust is. Marketers have turned to digital marketing ...   Read more

author Pyxl Communications
PPC vs. CPC — What’s the Difference?
Mar 08, 2019 | 3  min

No industry loves acronyms and cryptic terms quite like the digital marketing industry. The jargon can be helpful if you’re an insider, but confusing to ...   Read more

author Pyxl Development
The Future of SEO Keywords in Web Traffic
Aug 09, 2018 | 4  min

Long ago, in a galaxy far far away, it was possible to draw in a stream of web traffic by simply stuffing your content with ...   Read more

author Pyxl Development
How to Use Amazon Advertising to Boost Your ROI
Nov 13, 2017 | 4  min

Amazon is the go-to place for eCommerce shopping and sellers. Mr. Bezos has created a strong platform that allows for all easy access to whatever ...   Read more

author Pyxl Development
3 Ways Inbound Marketing Can Help Your Pharma Business
Apr 19, 2017 | 3  min

Recently the pharmaceutical industry, which has traditionally relied heavily on traditional marketing, is shifting to embrace inbound marketing. This shift was reported in the 2016 ...   Read more

author Bonnie Horner
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