In higher education, creating buyer personas is paramount to being able to attract your ideal students and retain current students at your college or university. ... Read more
Pyxl DevelopmentIn the realm of healthcare digital marketing, it’s incredibly important to define your “healthcare buyer personas” before diving headfirst into a full-fledged digital or inbound ... Read more
Pyxl DevelopmentThere have been quite a few business changes in 2021. With the aftershock of COVID-19, businesses have had to find ways to source resources and ... Read more
Kati Fredericksen2021 brought a year of change and innovation. In the past year, we have seen a dramatic change in the way people consume their media, ... Read more
Kati FredericksenIt’s the time of year again! Time to put 2021 behind us and make waves for 2022. New year’s resolutions are a perfect way to ... Read more
Laura ReyesNo industry loves acronyms and cryptic terms quite like the digital marketing industry. The jargon can be helpful if you’re an insider, but confusing to ... Read more
Kati FredericksenNearly 3.5 trillion dollars of eCommerce sales occurred worldwide in 2019, indicating that eCommerce is becoming increasingly profitable for businesses. Consequently, it is prudent that ... Read more
Pramita PramodIn 2020, 86% of businesses used video as a marketing tool, which is up almost a quarter from 2017. Healthcare organizations should be no different, ... Read more
Pyxl CommunicationsThe digital natives of Generation Z are transforming marketing and advertising. In fact, Gen Z (users born after 1997) account for 40% of digital consumers. ... Read more
Pramita PramodAs with many parts of the internet, eCommerce and the way we sell products and services online are constantly changing. While knowing terms like CPC ... Read more
Laura Reyes