The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Why Buyer Personas are Important in Higher Education Inbound Marketing
Jul 26, 2022 | 4  min

In higher education, creating buyer personas is paramount to being able to attract your ideal students and retain current students at your college or university. ...   Read more

author Pyxl Development
TRENDS
Latest Trends and Insights
Buyer Personas for Healthcare Digital Marketing
Apr 19, 2022 | 3  min

In the realm of healthcare digital marketing, it’s incredibly important to define your “healthcare buyer personas” before diving headfirst into a full-fledged digital or inbound ...   Read more

author Pyxl Development
Top 8 Marketing Challenges & Solutions for 2022
Jan 05, 2022 | 6  min

There have been quite a few business changes in 2021. With the aftershock of COVID-19, businesses have had to find ways to source resources and ...   Read more

author Kati Fredericksen
Top 15 Digital Marketing & Sales Strategies to Implement in 2022
Dec 08, 2021 | 7  min

2021 brought a year of change and innovation. In the past year, we have seen a dramatic change in the way people consume their media, ...   Read more

author Kati Fredericksen
10 New Year’s Resolutions for Marketing Professionals in 2022
Dec 05, 2021 | 6  min

It’s the time of year again! Time to put 2021 behind us and make waves for 2022.  New year’s resolutions are a perfect way to ...   Read more

author Laura Reyes
PPC vs. CPC — What’s the Difference?
Dec 05, 2021 | 3  min

No industry loves acronyms and cryptic terms quite like the digital marketing industry. The jargon can be helpful if you’re an insider, but confusing to ...   Read more

author Kati Fredericksen
What is Dropshipping? The Pros & Cons for Ecommerce Businesses
Nov 09, 2021 | 5  min

Nearly 3.5 trillion dollars of eCommerce sales occurred worldwide in 2019, indicating that eCommerce is becoming increasingly profitable for businesses. Consequently, it is prudent that ...   Read more

author Pramita Pramod
5 Reasons Video is Beneficial in Healthcare Marketing
Nov 01, 2021 | 2  min

In 2020, 86% of businesses used video as a marketing tool, which is up almost a quarter from 2017. Healthcare organizations should be no different, ...   Read more

author Pyxl Communications
Where to Reach Generation Z with Marketing and Advertising
Oct 12, 2021 | 5  min

The digital natives of Generation Z are transforming marketing and advertising. In fact, Gen Z (users born after 1997) account for 40% of digital consumers. ...   Read more

author Pramita Pramod
The Past, Present, and Future of eCommerce
Oct 04, 2021 | 4  min

As with many parts of the internet, eCommerce and the way we sell products and services online are constantly changing. While knowing terms like CPC ...   Read more

author Laura Reyes
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