Since the onset of COVID-19, there has been an increased reliance on eCommerce. It is predicted that online sales are going to reach $6.51 trillion ... Read more

It’s the time of year again! Time to put 2022 behind us and make waves for 2023. New year’s resolutions are a perfect way to ... Read more

The digital natives of Generation Z are transforming marketing and advertising. In fact, Gen Z (users born after 1997) account for 40% of digital consumers. ... Read more

Let’s face it: in 2020, the world revolves around Gen Z. They are the ones setting the new standards for businesses, consumers, and marketers, and ... Read more

2022 brought a year of change and innovation. There has been a huge change in marketing strategies for a number of businesses since the pandemic. ... Read more

Entertaining your Audience with Video Today, 85% of users watch videos each month, making video one of the most popular forms of content. Videos catch ... Read more

Prompted by quarantine and COVID-19, people have grown increasingly reliant on technology and websites. From working remote, virtual hangouts with friends and family, checking the ... Read more

With more than 70% of B2B marketers zoning in on account-based marketing (ABM) strategies, it’s imperative that your team have a good grasp of what ... Read more

The COVID-19 pandemic forever changed the way customers consume. Buyers are now putting their dollars where their trust is. Marketers have turned to digital marketing ... Read more

In higher education, creating buyer personas is paramount to being able to attract your ideal students and retain current students at your college or university. ... Read more
