The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Facebook Insights: Distinguishing Reach vs. Engagement
Feb 04, 2019 | 3  min

The world of Facebook Insights can get confusing, especially considering the increasingly specific metrics available, like total reach, post reach, page likes, visits and engagement. ...   Read more

author Pyxl Development
SOCIAL MEDIA
Latest Trends and Insights
How to Leverage Instagram TV For Success
Nov 13, 2018 | 2  min

Let’s face the facts: there has been a dramatic shift towards video content on social platforms. Instagram is no exception. Since Instagram launched Stories in ...   Read more

author Pyxl Development
What I Learned at Social Media Day Is…
Aug 15, 2018 | 3  min

In 2010, Mashable held the inaugural Social Media Day to celebrate all things social media and its ability to connect us, people to people, brands to ...   Read more

author Pyxl Development
LinkedIn Sees New Life Among B2B Marketers
Jun 22, 2018 | 2  min

Social media transformed the way companies do business. Both B2B and B2C customers are on various social media platforms, so that means businesses need to ...   Read more

author Pyxl Development
Size ‘Em Up: A 2018 Guide to Optimizing Your Facebook Images
Jun 06, 2018 | 3  min

If there’s one thing that’s constant in the 2018 Facebook landscape, it is change. From the data privacy controversy to ad updates to even the ...   Read more

author Pyxl Development
Thinking Outside the Square: A Guide to Success on Instagram
May 14, 2018 | 4  min

Instagram may seem like a fairly straightforward social platform, but its constant evolution means as marketers, our strategy and knowledge must constantly evolve with it. ...   Read more

author Pyxl Development
Are Agencies Pitching a Product That’s Bad For Your Health?
Apr 17, 2018 | 3  min

After 11 years of ignoring issues with its health, Twitter finally decided to stop referring to its flu as a little stomach bug. They’re coming ...   Read more

author Pyxl Development
Facebook Privacy Issues: What They Mean for Consumers and Brands
Mar 27, 2018 | 3  min

Facebook. It’s a necessary evil in 2018, especially in the world of marketing. With 2.13 billion monthly active users on Facebook, you could capture only ...   Read more

author Allegra Korver
Our View: What Facebook’s News Feed Update Means for Your Business
Jan 12, 2018 | 3  min

Facebook’s Chairman and CEO, Mark Zuckerberg, made news yesterday by sharing an update to the media giant’s News Feed platform. The change, according to Zuckerberg, ...   Read more

author Allegra Korver
Hyperfocused: Zeroing in on Social Media Marketing Success
Apr 13, 2017 | 4  min

It seems like every week there’s a new, exciting feature unveiled for social media platforms. Between live broadcasting and customer service-focused options to augmented reality ...   Read more

author Allegra Korver
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