It seems like every week there’s a new, exciting feature unveiled for social media platforms. Between live broadcasting and customer service-focused options to augmented reality ... Read more
Allegra KorverA conversion happens when a visitor to your website completes a desired action. In other words, it is when a customer undertakes a certain action ... Read more
Pramita PramodIt’s true that organic social media is a cost-effective marketing strategy, but it’s difficult to reach a large audience exclusively through organic means. Because of ... Read more
Pramita PramodPay-per-click (PPC) is a type of digital advertising in which an advertiser pays only when users click on their advertisements. This form of advertising is ... Read more
Pramita PramodWhen it comes to paid media, there are so many different channels, platforms, and goals to consider to ensure you’re spending the right time and ... Read more
Pramita PramodThe world of Facebook Insights can get confusing, especially considering the increasingly specific metrics available, like total reach, post reach, page likes, visits and engagement. ... Read more
Kati FredericksenAccording to research, 81% of consumers said that they need to be able to trust the brand in order to buy from them. When considering ... Read more
Pyxl Communications2021 brought a year of change and innovation. In the past year, we have seen a dramatic change in the way people consume their media, ... Read more
Kati FredericksenFacebook has the largest number of social media users with over 2.89 billion monthly active users ranging from 13-65 years old as of 2021, making ... Read more
Laura ReyesWhat are Paid Media KPIs? A brand or business investing in paid media should know how well its marketing efforts and strategies are working. The ... Read more
Pramita Pramod