The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Innovation in Action: A Showcase of Pyxl’s Most Creative Projects Over the Years
Apr 27, 2023 | 5  min

As we celebrate our anniversary month at Pyxl, we are delighted to reflect on some of the innovative projects we have had the privilege to ...   Read more

author Pramita Pramod
SOCIAL MEDIA
Latest Trends and Insights
Where to Reach Generation Z with Marketing and Advertising
Dec 12, 2022 | 5  min

The digital natives of Generation Z are transforming marketing and advertising. In fact, Gen Z (users born after 1997) account for 40% of digital consumers. ...   Read more

author Pramita Pramod
Top 15 Digital Marketing & Sales Strategies to Implement in 2023
Dec 08, 2022 | 7  min

2022 brought a year of change and innovation. There has been a huge change in marketing strategies for a number of businesses since the pandemic. ...   Read more

author Kati Terzinski
Social Media Best Practices
Nov 05, 2022 | 6  min

With more than half of the world using social media, businesses are understanding the need to utilize social media as part of their digital strategy ...   Read more

author Kati Terzinski
Understanding SEO, SEM, PPC, and Google Ads
Aug 29, 2022 | 9  min

In the world of marketing, you may have heard the words SEO, SEM, PPC, and Google Ads being thrown about. With so many acronyms it ...   Read more

author Pramita Pramod
Tips For Analyzing Social Media Ad Performance
Jun 20, 2022 | 4  min

One of the most common questions we get asked in regards to social media at Pyxl is, “Are those results good?” It’s a fair question. ...   Read more

author Bonnie Horner
4 Questions To Ask When It Comes To Social Media Marketing
May 10, 2022 | 4  min

It seems like every week there’s a new, exciting feature unveiled for social media platforms. Between live broadcasting and customer service-focused options to augmented reality ...   Read more

author Bonnie Horner
Best Practices to Maximize Conversions in Paid Media
Apr 07, 2022 | 5  min

A conversion happens when a visitor to your website completes a desired action. In other words, it is when a customer undertakes a certain action ...   Read more

author Pramita Pramod
Best practices for Increasing Engagements in Paid Social Media
Apr 07, 2022 | 5  min

It’s true that organic social media is a cost-effective marketing strategy, but it’s difficult to reach a large audience exclusively through organic means. Because of ...   Read more

author Pramita Pramod
How to Personalize Your PPC Strategies
Mar 14, 2022 | 4  min

Pay-per-click (PPC) is a type of digital advertising in which an advertiser pays only when users click on their advertisements. This form of advertising is ...   Read more

author Pramita Pramod
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