The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Creating a Healthcare Digital Marketing Campaign
Jul 16, 2021 | 2  min

There’s an idea we encounter regularly in healthcare that ‘you need them, they don’t need you.’ While there will always be a need for healthcare ...   Read more

author Bella Utley
Latest Trends and Insights
Why Healthcare Marketing Needs Awareness Campaigns
May 28, 2021 | 4  min

Inbound marketing isn’t the (only) answer for the healthcare industry. Much of the healthcare industry is tailored to patients; different patients with different diagnoses and ...   Read more

author Bella Utley
Keep Your PPC Healthy: 6 Practical Tips for Healthcare Paid Media
May 20, 2021 | 5  min

The healthcare industry is ever-changing, much like Google and its ad-platform, Google Ads (formerly Google Adwords—see, even the name changed!). When applying to advertise in ...   Read more

author Bella Utley
Best Practices for UX/UI in Healthcare Website Design
May 19, 2021 | 6  min

The digital experience of healthcare is beginning to be a larger factor in developing patient relationships. In fact, in 2020, 50% of healthcare consumers surveyed ...   Read more

author Bella Utley
8 Components Your Healthcare Website Needs
May 06, 2021 | 9  min

Your website is the face of your healthcare business, so it needs to be operating at its best! There’s nothing worse than going to an ...   Read more

author Bella Utley
How to Create a Credible Website in Healthcare
May 03, 2021 | 7  min

We’ve all heard it countless times: “Don’t believe everything you read on the internet!” However, in healthcare, it’s a different story. 72% of consumers rely ...   Read more

author Bella Utley
How to Display Thought Leadership in Healthcare: Website Edition
Apr 22, 2021 | 8  min

Thought leadership in healthcare is essential to maintaining the trust of your patients. To truly be a thought leader, you must prove to be an ...   Read more

author Bella Utley
How to Create an Accessible Healthcare Website
Apr 22, 2021 | 5  min

What does website accessibility mean? Today, technology is an essential part of everyday life. Over 4.48 billion people use the internet, which is more than ...   Read more

author Laura Reyes
Why Healthcare Websites Must Be ADA and HIPAA compliant
Apr 14, 2021 | 6  min

Keeping up with rules, regulations, and laws related to healthcare is what healthcare compliance is all about. Every healthcare organization must have some level of ...   Read more

author Laura Reyes
5 Reasons to Redesign Your Healthcare Website in 2021
Mar 24, 2021 | 3  min

No matter what industry you are in, it’s essential to have an updated website – it’s the face of your company! Plus, your website is ...   Read more

author Laura Reyes
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