The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
The Case for Social Media in Healthcare Marketing
Mar 10, 2020 | 2  min

When you’re in healthcare, you might not think of social media as a large component in your digital marketing strategy. You may be tempted to ...   Read more

author Pyxl Communications
Latest Trends and Insights
5 Reasons Video is Beneficial in Healthcare Marketing
Mar 03, 2020 | 2  min

In 2020, 85% of businesses will use video as a marketing tool, which is up almost a quarter from 2017. Healthcare organizations should be no ...   Read more

author Pyxl Communications
Effective Healthcare Marketing Campaigns that Leverage a Shared Values Strategy
Feb 18, 2020 | 2  min

A strong, trustworthy brand for your healthcare organization is critical. According to the Harvard Business Review, 64% of consumers state that having “authentic shared values” ...   Read more

author Pyxl Communications
5 Steps to Starting Your Healthcare Digital Marketing Campaign
Feb 11, 2020 | 2  min

A guide for healthcare organizations to getting your digital marketing campaign started, including what consumers are seeking in your online presence.  There have never been ...   Read more

author Pyxl Communications
Keep Your PPC Healthy: 6 Practical Tips for Healthcare Paid Media
Sep 13, 2019 | 5  min

The healthcare industry is ever-changing, much like Google and its ad-platform, Google Ads (formerly Google Adwords– see, even the name changed!). When applying to advertise ...   Read more

author Allegra Korver
Creating a Healthcare Digital Marketing Campaign
Aug 20, 2019 | 2  min

There’s an idea we encounter regularly in healthcare that ‘you need them, they don’t need you.’ While there will always be a need for healthcare ...   Read more

author Pyxl Development
5 Spot-On Examples of Incredible Healthcare Marketing
Apr 20, 2019 | 3  min

We’ve all done it…Googled our symptoms and traveled deep down the internet medicine rabbit hole of potential illnesses. Before you know it, that tender ankle ...   Read more

author Pyxl Development
5 Examples of Impressive Healthcare Website Design
Feb 20, 2019 | 5  min

If you’ve ever gone from an achy joint to death’s door in 30 seconds thanks to WebMD, you know that health research starts online. Whether ...   Read more

author Pyxl Development
Cornerstone Content in Healthcare: How to Corner Your Old Content
Jan 12, 2018 | 4  min

Trust us, we get it. Creating the amount of content necessary to drive the amount of desired leads and engagement is a common challenge for ...   Read more

author Pyxl Development
The Need for Nurture: B2B Healthcare and the Importance of Customer Nurture Journey Maps
Jan 04, 2018 | 3  min

Today’s digitally-evolving B2B healthcare buyers consume information in a variety of ways, and each modern consumer has a unique decision-making timeline and path. One pharmaceuticals ...   Read more

author Pyxl Development
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