Improve Health Outcomes with Digital Marketing

Oct 01, 2021 | < 1  min
author Pyxl Development

Today, 93% of US adults use the Internet, while 73% of Internet users say they have looked online for health information. More and more people are turning to the Internet to conduct research on healthcare products and services, read comments and reviews, browse forums and ask for advice via social media as the world becomes increasingly technologically advanced.

Historically, the healthcare industry has been slow in adopting digital technologies. Today, it is crucial for healthcare organizations to become more visible online. The use of healthcare digital marketing can build a bridge between healthcare providers and patients – from an entire hospital system to one patient – which will have a significant impact on health outcomes. By focusing on your core business, you can improve the patient experience and, therefore, the healthcare experience as a whole.

The bottom line? The patient comes first. The health care ecosystem as a whole must therefore consider its role in patient engagement. Potential patients are constantly searching for more information. Respond to their questions and ensure that you are adequately prepared. In the healthcare industry, patient engagement is crucial for overall health and success. However, maintaining compliance is equally as crucial.

In a highly complicated, chaotic ecosystem, your customers will be able to find you all by themselves if you have a good digital marketing mix. Engaging patients will become a common objective across the healthcare industry through digital marketing.

Interested in learning more about finding and attracting your ideal customers – whether that’s patients, healthcare providers, insurance companies, or the general public – all while putting patient engagement at the forefront and improving health outcomes? Download our white paper, Improve Health Outcomes with Digital Health Marketing, and please contact us today.

Updated: Oct 01, 2021

Where does your digital marketing need help?

What's New

Latest trends and insights
What is a Digital Agency & What Can They Do For My Business?
Oct 16, 2020 | 5  min

There are two ways to handle your digital marketing efforts. You can conduct your marketing in-house or you can outsource your marketing and hire a ...   Read more

author Kati Fredericksen
6 Excel Formulas Every Marketer Should Know
Oct 22, 2021 | 2  min

There’s more to Excel than just accounting. A marketer can make great use of it. The ability to streamline your marketing activities with the use ...   Read more

author Pyxl Development
Where to Reach Generation Z with Marketing and Advertising
Oct 12, 2021 | 5  min

The digital natives of Generation Z are transforming marketing and advertising. In fact, Gen Z (users born after 1997) account for 40% of digital consumers. ...   Read more

author Pramita Pramod
© 2021 Pyxl, Inc. All rights reserved. | Privacy Policy