Boost Your Conversions – Five Tips For Engaging Online Product Pages
Engaging online product pages have the power to captivate prospective customers, boosting your online conversion rates. However, consolidating your resources into an intuitive, user-friendly format is often easier said than done. But while it may seem daunting, your online product pages are essential to attracting customers and turning them into avid supporters.
Here are a few tips to include in your online merchandising strategy to boost conversions and enhance your online product pages.
- Establish a Clear & Consistent Page Layout
Shoppers want to be able to find what they are looking for quickly and easily. Steve Krug summed it up perfectly, your page layout should exemplify a “don’t make me think” mentality. To achieve this, the structure of your product pages needs to be consistent. A uniform layout and information architecture allows the customer to instinctively browse and locate the information they need with ease.
- Use Big, Bold Feature Images
High-quality images are one of the most important components of your online product pages. And when 75% of online shoppers rely on product photos before making a purchase, there is truth to the saying, “a picture says a thousand words.” Incorporating interactive, high-resolution photos of your product will allow the customer to view it from different angles, enhancing their shopping experience.
Tip: To better capture your user’s attention, use a large product image that’s prominently displayed above the fold.
- Craft Compelling Product Descriptions
To compliment your quality product images, your product descriptions should be informative, concise, and creative. Your product descriptions should highlight the most important features with attractive copy that’s short, sweet and to-the-point. While the featured image will grab the customer’s attention, your product description will motivate them to follow through with their purchase.
- Optimize for Mobile
Recently, online shopping via smartphone and tablet has doubled, while shopping via desktop has decreased over 10%. As users continue changing their online shopping and purchasing habits, the pressure is on online retailers to adjust their strategies and meet these new needs. Research shows that it takes less than a second for a user to form an opinion about your site. Needless to say, your online product pages must be responsive and dynamic to have a positive impact on both mobile and desktop users.
- Include an Easily Navigable Search Feature
If your company has a wide variety of products or resources to offer, an efficient search feature will enable your visitors to find what they need with ease. Not only will this provide your customers with a better browsing experience, but it also helps better organize your SKU’s and enables future ERP integration.
Eye-catching, responsive online product pages are essential to increasing your on-site conversions. Recently, we partnered with Fillauer to consolidate thousands of their online and print product brochures that were spread across multiple websites. As a result, we created an equally intuitive and attractive online product library that showcases their innovative products in one, easily-searchable location. Read our case study for more info, or visit their site to see for yourself!
Looking to optimize your online product pages? Contact our team today!
Updated: Aug 27, 2020