5 Steps to Starting Your Healthcare Digital Marketing Campaign

Feb 11, 2020 | 2  min
author Pyxl Communications
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A guide for healthcare organizations to get your digital marketing campaign started, including what consumers are seeking in your online presence. 

There have never been so many choices for healthcare consumers. The Telegraph recently reported that Google’s Health VP, David Feinberg, MD, estimates that 70,000 healthcare-related searches are done each minute of every day. So, with a slew of never-ending options in this digital era, how do you position yourself to be the correct choice?

The simple answer is through a digital campaign that not only stands out to your audience through your fresh, eye-grabbing visuals but also informs and educates with innovative information, positioning you as the industry expert. 

5 Steps to Begin Your Healthcare Digital Marketing Campaign

Information

More than half of American households use the internet for health-related activities. Nothing will turn away potential clientele faster than antiquated information. They need to be able to trust you are at the forefront. The Journal of Medical Internet Research states that the most widely used criteria used by consumers while searching online health information were trustworthiness, expertise, and objectivity

Look and Feel

Once your information is updated, develop your site into more than mere words. Does your brand need a refresh? Or does your website need an overall update? Design is one of the top factors consumers consider while researching online health info.

Website Responsiveness

Another important website element to consider is mobile optimization and mobile responsiveness. Dialogtech reports that 88% of healthcare appointments are still scheduled via phone, so you want to make it as easy as possible for people to reach you.

Objectives

Determine your goals and set target metrics. Once your foundational objectives are established, use them for guidance while you start developing specific tactics for your digital marketing plan.

Digital Marketing Campaign

There are numerous tactics to explore tactics for your digital outreach. From paid online advertising to your social media and beyond. Search for those that compliment your previously established objectives. 

Contact Pyxl

We understand creating a digital marketing plan can appear daunting at first glance. If you’d like to speak to us, contact us! We are here to help!

Updated: Apr 13, 2022

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